PRODUCTS

Two thousand plus miles outside of my comfort zone of New York City, I discovered in Brazil an inspiring creative landscape and an ideal classroom for empathic design. In this unique space, I have been able to develop, harness and focus my ability to creatively adapt and better lead clients toward envisioning, embracing and implementing change for their organizations. Delivering successful results for all of my clients has been gratifying, yet rarely fast, always requiring focus, persistence and enthusiasm.

PRODUCT CONCEPT, UX /UI DESIGN AND DEVELOPMENT: PLAYLAB IS HANDS-ON DESIGN THINKING FOR K-12 SCHOOLS. I CREATED IT AS A LEARNING WORKSHOP METHODOLOGY FOCUSED ON 3 STEPS: PROBLEMATIZING, PROTOTYPING AND PRESENTING CREATIVE SOLUTIONS. I ALSO UTILIZE A WIDE VARIETY OF LOW TECH AS WELL AS HIGH TECH MATERIALS, TOOLS AND CONTENT.

UX + VISUAL DESIGN: MOBILE AND BI PAAS FOR REALTIME END-TO-END LOGISTICS MANAGEMENT

STRATEGY + STORYTELLING: WROTE AND DIRECTED FILM FOR CHRISTIE DIGITAL TO SHOWCASE THEIR PREEMINENCE IN CINEMA PROJECTION SYSTEMS. EMBODYING THE CHANGE ROCKING THE BRAZILIAN FILM BUSINESS ITSELF, HEROES AND MONSTERS CHASE, HEADING TOWARD AN UNSEEN ENEMY. TECHNOLOGICAL CHANGE IS EVERY THEATER OWNERS GREATEST CHALLENGE. THIS FILM TARGETED BRAZILIAN EXHIBITORS UNDERSCORE THE URGENCY TO PREPARE FOR A FUTURE THAT HAS ALREADY ARRIVED.

GLOBAL PROJECT LEAD: GM SUSTAINABLE URBAN MOBILITY

TO “MOVE THE NEEDLE” …can be hard, especially with multinationals like GM, but it started by getting my team of 15 multidisciplinary designers a seat at the table with the GM CEO, LatAm. Our presentation resulted in GM changing its strategic focus from selling automobiles to providing urban mobility solutions. / CHECKOUT SUM2030

EXPERIENCE + STRATEGY LEAD: E-COMMERCE CIRCULAR ECONOMY MARKETPLACE (POSITIONING, BRAND NARRATIVE, UX, CREATIVE DIRECTION, IN-BOUND SOCIAL MULTI-CHANNEL MARKETING)

CONCEPT, UX / UI DESIGN: GAMIFIED ANNUAL REPORT FOR LARGEST TELECOM IN LATAM

PRODUCT, UX, UI AND VISUAL DESIGN:  WEB DATA JOURNALISM PAAS:  ALL BRAZILIAN ONLINE NEWS ON A SINGLE PAGE, ENABLING ANYONE TO FIND CONNECTIONS AND DRAW INSIGHT FROM VISUALIZING + COMPARING NEWS AS DATA — **PRODUCT, UX, UI AND VISUAL DESIGN:** WEB DATA JOURNALISM PAAS: ALL BRAZILIAN ONLINE NEWS ON A SINGLE PAGE, ENABLING ANYONE TO FIND CONNECTIONS AND DRAW INSIGHT FROM VISUALIZING + COMPARING NEWS AS DATA

TV STORYTELLING… WRITING + DIRECTING

CONCEPT,  ARCHITECTURE, CONTENT, CURATION, UX/UI DESIGN: LEARNING CONTENT, SPACES + SYSTEMS: CONCEPT, DESIGN, PRODUCTION, ITERATIVE IMPROVEMENT — **CONCEPT, ARCHITECTURE, CONTENT, CURATION, UX/UI DESIGN**: LEARNING CONTENT, SPACES + SYSTEMS: CONCEPT, DESIGN, PRODUCTION, ITERATIVE IMPROVEMENT

GLOBAL PROJECT LEAD:  GM SUSTAINABLE URBAN MOBILITY, A  GLOBAL INNOVATION PROJECT FOR GM, DESIGNED PROCESS OF RESEARCH AND CO-CREATION CULMINATING IN A 160 PAGE BOOK — **GLOBAL** **PROJECT** **LEAD:** GM SUSTAINABLE URBAN MOBILITY, A GLOBAL INNOVATION PROJECT FOR GM, DESIGNED PROCESS OF RESEARCH AND CO-CREATION CULMINATING IN A 160 PAGE BOOK

PRODUCT CONCEPT, UX /UI DESIGN, CONTENT CREATION AND DEVELOPMENT:   HANDS-ON DESIGN THINKING FOR K-12 SCHOOLS. I CREATED IT AS A LEARNING WORKSHOP METHODOLOGY FOCUSED ON 3 STEPS: PROBLEMATIZING, PROTOTYPING AND PRESENTING CREATIVE SOLUTION… — **PRODUCT CONCEPT, UX /UI DESIGN, CONTENT CREATION AND DEVELOPMENT:** HANDS-ON DESIGN THINKING FOR K-12 SCHOOLS. I CREATED IT AS A LEARNING WORKSHOP METHODOLOGY FOCUSED ON 3 STEPS: *PROBLEMATIZING*, *PROTOTYPING* AND *PRESENTING* CREATIVE SOLUTIONS. I ALSO UTILIZE A WIDE VARIETY OF LOW TECH AS WELL AS HIGH TECH MATERIALS, TOOLS AND CONTENT.

WRITING ON DESIGN:  BOOK + MUSEUM EXHIBITION  REVIEWS FOR INT'L MAGAZINE — **WRITING ON DESIGN:** BOOK + MUSEUM EXHIBITION REVIEWS FOR INT'L MAGAZINE

SOCIAL CINEMA BRANDING : CREATION, VISUAL IDENTITY SYSTEM, WEBSITE, PRINT — **SOCIAL CINEMA BRANDING :** CREATION, VISUAL IDENTITY SYSTEM, WEBSITE, PRINT

BRANDING : POSITIONING, VISUAL IDENTITY SYSTEM, BUSINESS DESIGN (BPO + ERP)

DISRUPTIVE BRANDING : POSITIONING, DESIGN, PRODUCTION — **DISRUPTIVE BRANDING :** POSITIONING, DESIGN, PRODUCTION

BRAZILIAN LINGERIE ADVERTISING ART DIRECTION — **BRAZILIAN LINGERIE ADVERTISING** ART DIRECTION

WHAT IS DESIGN: VISITING LECTURER FROM PARSONS SCHOOL OF DESIGN LECTURE AT THE SAMSUNG ART + DESIGN INSTITUTE 2000 from Matthias Brendler

TRI- TRINGUAL BRAND MANIFESTO + PACKAGING : CONCEPT, PHOTOGRAPHY, DESIGN, PRODUCTION