BRANDS

Hands-onUX/UI designer-“maker” – designing the plan and bringing it to life is in my DNA. My expertise is applying User Experience + Design Thinking across design phases, strategic challenges, media and platforms.  I specialize in empathic design processes via playful and content-centric experiences that attract, retain and grow audiences. I have a cross-media background and have led research, design and development of highly complex UX projects for clients ranging from Fortune 500s like GM, American Express and Morgan Stanley to pioneering startups.

create BRANDS LIKE AN ACTOR GETs INTO THEIR CHARACTER: a blend of RESEARCH, strategy and poetry.

FASHION RETAIL BRAND CREATION + EXPERIENCE DESIGN: OPUSONE BARRA (RIO DE JANEIRO)

 

NAMING, VISUAL IDENTITY VIA A VIDEO SHOWING INSTAGRAM PRESENCE FOR “PLAY FOR GOOD”, A NEW BUSINESS THAT GREW OUT OF ANOTHER CLIENT PROJECT.

MOTION GRAPHICS SHOWN AT JAVITZ CENTER BIG SCREEN: CREATED FROM BRAND MANIFESTO PRINT

 

CREATIVE +  PHOTO DIRECTION: CREATED WOMEN'S FASHION ADVERTISING CAMPAIGNS,. DIRECTED ALL PHOTO SHOOTS, INCREASED SALES BY 40%, ATTRACTED INTERNATIONAL BUZZ LEADING TO OPPORTUNITIES TO WRITE ABOUT DESIGN FOR INTERNATIONAL PUBLICATIONS LIKE PRINT MAGAZINE.

 

CREATED LAUNCH CAMPAIGN FOR BRAZIL'S ONLY MARKETPLACE FOR THE CIRCULAR ECONOMY.

 

BRAND CREATION: NAMING, LOGOTYPES, VISUAL IDENTITY

BRAND IDENTITY DESIGN: POSITIONING, VISUAL IDENTITY SYSTEM, BUSINESS DESIGN (BPO + ERP)

BRAND IDENTITY DESIGN: POSITIONING, VISUAL IDENTITY SYSTEM, BUSINESS DESIGN (BPO + ERP)

NAMING + BRAND IDENTITY DESIGN:  CREATION, VISUAL IDENTITY SYSTEM, WEBSITE, PRINT

NAMING + BRAND IDENTITY DESIGN:  CREATION, VISUAL IDENTITY SYSTEM, WEBSITE, PRINT

 

CREATED BRAND PURCHASED BY PLAYBOY 3 MONTHS AFTER LAUNCH. REBRANDING THE WORLD'S MOST VALUABLE PORNSTAR VIA A FASHION LOOK-BOOK (SPREAD)

BRAND IDENTITY DESIGNER: MANIFESTO + PACKAGING : CONCEPT, PHOTOGRAPHY, DESIGN, PRODUCTION

BRAND IDENTITY DESIGNER: MANIFESTO + PACKAGING : CONCEPT, PHOTOGRAPHY, DESIGN, PRODUCTION

BRANDED EXPERIENCE CREATOR: LEARNING CONTENT, SPACES + SYSTEMS: CONCEPT, DESIGN, PRODUCTION, ITERATIVE IMPROVEMENT

BRANDED EXPERIENCE CREATOR: LEARNING CONTENT, SPACES + SYSTEMS: CONCEPT, DESIGN, PRODUCTION, ITERATIVE IMPROVEMENT

BRANDED CONTENT AUTHOR: WROTE AND DIRECTED FILM FOR CHRISTIE DIGITAL TO SHOWCASE THEIR PREEMINENCE IN CINEMA PROJECTION SYSTEMS. 

BRAND IDENTITY DESIGNER:  HANDS-ON DESIGN THINKING FOR K-12 SCHOOLS. I CREATED IT AS A LEARNING WORKSHOP METHODOLOGY FOCUSED ON 3 STEPS: PROBLEMATIZING, PROTOTYPING AND PRESENTING CREATIVE SOLUTIONS.  I ALSO UTILIZE A WIDE VARIETY OF LOW TECH AS WELL AS HIGH TECH MATERIALS, TOOLS AND CONTENT. 

BRAND IDENTITY DESIGNER:  HANDS-ON DESIGN THINKING FOR K-12 SCHOOLS. I CREATED IT AS A LEARNING WORKSHOP METHODOLOGY FOCUSED ON 3 STEPS: PROBLEMATIZING, PROTOTYPING AND PRESENTING CREATIVE SOLUTIONS.  I ALSO UTILIZE A WIDE VARIETY OF LOW TECH AS WELL AS HIGH TECH MATERIALS, TOOLS AND CONTENT.