create BRANDS LIKE AN ACTOR GETs INTO THEIR CHARACTER: a blend of RESEARCH, strategy and poetry.
ADVERTISING CAMPAIGNS
CREATIVE + PHOTO DIRECTION: CREATED WOMEN'S FASHION ADVERTISING CAMPAIGNS,. DIRECTED ALL PHOTO SHOOTS, INCREASED SALES BY 40%, ATTRACTED INTERNATIONAL BUZZ LEADING TO OPPORTUNITIES TO WRITE ABOUT DESIGN FOR INTERNATIONAL PUBLICATIONS LIKE PRINT MAGAZINE.
ADVERTISING CAMPAIGNS
CREATED LAUNCH CAMPAIGN FOR BRAZIL'S ONLY MARKETPLACE FOR THE CIRCULAR ECONOMY.
RETAIL BRAND + EXPERIENCE
FASHION RETAIL BRAND CREATION + EXPERIENCE DESIGN: OPUSONE BARRA (RIO DE JANEIRO)
FITNESS BRAND
NAMING, VISUAL IDENTITY VIA A VIDEO SHOWING INSTAGRAM PRESENCE FOR “PLAY FOR GOOD”, A NEW BUSINESS THAT GREW OUT OF ANOTHER CLIENT PROJECT.
THEATRICAL PROMO
MOTION GRAPHICS SHOWN AT JAVITZ CENTER BIG SCREEN: CREATED FROM BRAND MANIFESTO PRINT
GRAPHIC IDENTITY
BRAND CREATION: NAMING, LOGOTYPES, VISUAL IDENTITY
BRAND IDENTITY GUIDELINES
BRAND IDENTITY DESIGN: POSITIONING, VISUAL IDENTITY SYSTEM, BUSINESS DESIGN (BPO + ERP)
NAMING + BRAND IDENTITY DESIGN: CREATION, VISUAL IDENTITY SYSTEM, WEBSITE, PRINT
RE-REPOSITIONING
CREATED BRAND PURCHASED BY PLAYBOY 3 MONTHS AFTER LAUNCH. REBRANDING THE WORLD'S MOST VALUABLE PORNSTAR VIA A FASHION LOOK-BOOK (SPREAD)
MANIFESTO
BRAND IDENTITY DESIGNER: MANIFESTO + PACKAGING : CONCEPT, PHOTOGRAPHY, DESIGN, PRODUCTION
MOTION GRAPHICS + VISUAL IDENTITY
EDUCATIONAL BRAND EXPERIENCE
BRANDED EXPERIENCE CREATOR: LEARNING CONTENT, SPACES + SYSTEMS: CONCEPT, DESIGN, PRODUCTION, ITERATIVE IMPROVEMENT
THEATRICAL PROMO
BRAND IDENTITY DESIGNER: HANDS-ON DESIGN THINKING FOR K-12 SCHOOLS. I CREATED IT AS A LEARNING WORKSHOP METHODOLOGY FOCUSED ON 3 STEPS: PROBLEMATIZING, PROTOTYPING AND PRESENTING CREATIVE SOLUTIONS. I ALSO UTILIZE A WIDE VARIETY OF LOW TECH AS WELL AS HIGH TECH MATERIALS, TOOLS AND CONTENT.