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Hands-onUX/UI designer-“maker” – designing the plan and bringing it to life is in my DNA. My expertise is applying User Experience + Design Thinking across design phases, strategic challenges, media and platforms.  I specialize in empathic design processes via playful and content-centric experiences that attract, retain and grow audiences. I have a cross-media background and have led research, design and development of highly complex UX projects for clients ranging from Fortune 500s like GM, American Express and Morgan Stanley to pioneering startups.

  LED LEAN GLOBAL SUSTAINABLE INNOVATION  PROJECT FOR GM : GAMIFIED SUSTAINABLE URBAN MOBILITY 

 

LED LEAN GLOBAL SUSTAINABLE INNOVATION  PROJECT FOR GM : GAMIFIED SUSTAINABLE URBAN MOBILITY 

LEAN GROWTH STRATEGY VIA DESIGN-BASED LEARNING CONTENT, SPACES + SYSTEMS : CONCEPT, DESIGN, PRODUCTION, ITERATIVE IMPROVEMENT

LEAN GROWTH STRATEGY VIA DESIGN-BASED LEARNING CONTENT, SPACES + SYSTEMS : CONCEPT, DESIGN, PRODUCTION, ITERATIVE IMPROVEMENT

DESIGN R&D INITIATIVE : DESIGN-BASED LEARNING + DESIGN THINKING 

DESIGN R&D INITIATIVE : DESIGN-BASED LEARNING + DESIGN THINKING 

GAMIFIED ANNUAL REPORT

 CREATED  WEB APPLICATION  :  ALL BRAZILIAN ONLINE NEWS ON 1 PAGE

 CREATED  WEB APPLICATION  :  ALL BRAZILIAN ONLINE NEWS ON 1 PAGE

TV STORYTELLING… WRITING + DIRECTING

  WRITING STORIES,  BOOK + MUSEUM EXHIBITION  REVIEWS FOR INT'L MAGAZINE

 

WRITING STORIES,  BOOK + MUSEUM EXHIBITION  REVIEWS FOR INT'L MAGAZINE

SOCIAL CINEMA BRANDING : CREATION, VISUAL IDENTITY SYSTEM, WEBSITE, PRINT

SOCIAL CINEMA BRANDING : CREATION, VISUAL IDENTITY SYSTEM, WEBSITE, PRINT

BRANDING : POSITIONING, VISUAL IDENTITY SYSTEM, BUSINESS DESIGN (BPO + ERP)

BRANDING : POSITIONING, VISUAL IDENTITY SYSTEM, BUSINESS DESIGN (BPO + ERP)

DISRUPTIVE BRANDING : POSITIONING, DESIGN, PRODUCTION

DISRUPTIVE BRANDING : POSITIONING, DESIGN, PRODUCTION

BRAZILIAN LINGERIE ADVERTISING ART DIRECTION

BRAZILIAN LINGERIE ADVERTISING ART DIRECTION

3 LANGUAGE BRAND MANIFESTO + PACKAGING : CONCEPT, PHOTOGRAPHY, DESIGN, PRODUCTION

3 LANGUAGE BRAND MANIFESTO + PACKAGING : CONCEPT, PHOTOGRAPHY, DESIGN, PRODUCTION