Hands-onUX/UI designer-“maker” – designing the plan and bringing it to life is in my DNA. My expertise is applying User Experience + Design Thinking across design phases, strategic challenges, media and platforms. I specialize in empathic design processes via playful and content-centric experiences that attract, retain and grow audiences. I have a cross-media background and have led research, design and development of highly complex UX projects for clients ranging from Fortune 500s like GM, American Express and Morgan Stanley to pioneering startups.
UX + VISUAL DESIGN: MOBILE AND BI PAAS FOR REALTIME END-TO-END LOGISTICS MANAGEMENT
GLOBAL PROJECT LEAD: GM SUSTAINABLE URBAN MOBILITY
TO “MOVE THE NEEDLE” …can be hard, especially with multinationals like GM, but it started by getting my team of 15 multidisciplinary designers a seat at the table with the GM CEO, LatAm. Our presentation resulted in GM changing its strategic focus from selling automobiles to providing urban mobility solutions. / CHECKOUT SUM2030