Miti Inteligência: Big Data Business Intelligence
Inspiration: “Big Data”= “Big Oil”, especially when refined.
Opportunity: Transform an online news clipping service which had become a information commodity into a unique product offering.
NetNet: Transformed the oldest + largest Brazilian media clipping database in into a Interactive Business Intelligence Dashboard in 6 months.
Role: Lead the vision, business strategy and Design
Impact: Redesigned a “data commodity” into a unique localizable snd therefore scaleable product.
Innovation: Maximize readily available technology in a fresh and economic way