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Hands-onUX/UI designer-“maker” – designing the plan and bringing it to life is in my DNA. My expertise is applying User Experience + Design Thinking across design phases, strategic challenges, media and platforms.  I specialize in empathic design processes via playful and content-centric experiences that attract, retain and grow audiences. I have a cross-media background and have led research, design and development of highly complex UX projects for clients ranging from Fortune 500s like GM, American Express and Morgan Stanley to pioneering startups.

UX Designer who creates content + desigNS consumer experienceS that build and strengthen brands FROM Fortune 100s TO pioneering startups.

 

EXPERIENCE, CONTENT + SYSTEM

PRODUCT CONCEPT, UX /UI DESIGN AND DEVELOPMENT:  
PLAYLAB IS HANDS-ON DESIGN THINKING FOR K-12 SCHOOLS. CREATED IT AS A LEARNING WORKSHOP METHODOLOGY FOCUSED ON 3 STEPS: PROBLEMATIZING, PROTOTYPING AND PRESENTING CREATIVE SOLUTIONS.  I ALSO UTILIZE A WIDE VARIETY OF LOW TECH AS WELL AS HIGH TECH MATERIALS, TOOLS AND CONTENT.

 

 

EXPERIENCE

UX + VISUAL DESIGN: MOBILE AND BI  PAAS FOR  REALTIME END-TO-END LOGISTICS MANAGEMENT

 

CONTENT

STRATEGY + STORYTELLING:
WROTE AND DIRECTED FILM FOR CHRISTIE DIGITAL TO SHOWCASE THEIR PREEMINENCE IN CINEMA PROJECTION SYSTEMS. EMBODYING THE CHANGE ROCKING THE BRAZILIAN FILM BUSINESS ITSELF, HEROES AND MONSTERS CHASE, HEADING TOWARD AN UNSEEN ENEMY.  TECHNOLOGICAL CHANGE IS  EVERY THEATER OWNERS GREATEST CHALLENGE. THIS FILM TARGETED BRAZILIAN EXHIBITORS UNDERSCORE THE URGENCY TO PREPARE FOR A FUTURE THAT HAS ALREADY ARRIVED.

 

SYSTEMS + CONTENT

GLOBAL PROJECT LEAD:  GM SUSTAINABLE URBAN MOBILITY
TO “MOVE THE NEEDLE”  …can be hard, especially with multinationals like GM, but it started by getting my team of 15 multidisciplinary designers a seat at the table with the GM CEO, LatAm. Our presentation resulted in GM changing its strategic focus from selling automobiles to providing urban mobility solutions.  CHECKOUT SUM2030

 

 

EXPERIENCE

STRATEGY + UX LEAD:  E-COMMERCE CIRCULAR ECONOMY MARKETPLACE (POSITIONING, BRAND NARRATIVE, UX, CREATIVE DIRECTION, IN-BOUND SOCIAL MULTI-CHANNEL MARKETING) 

 

experience

CONCEPT, UX / UI DESIGN: GAMIFIED ANNUAL REPORT FOR LARGEST TELECOM IN LATAM

 

SYSTEMS + EXPERIENCE

PRODUCT, UX, UI AND VISUAL DESIGN:  
WEB DATA JOURNALISM PAAS:  ALL BRAZILIAN ONLINE NEWS ON A SINGLE PAGE, ENABLING ANYONE TO FIND CONNECTIONS AND DRAW INSIGHT FROM VISUALIZING + COMPARING NEWS AS DATA

CONTENT + BRANDING

ON AIR FILM SHORT: WRITING + DIRECTING

EXPERIENCE, SYSTEMS, CONTENT + BRANDING

CONCEPT,  ARCHITECTURE, CONTENT, CURATION, UX/UI DESIGN: LEARNING CONTENT, SPACES + SYSTEMS: CONCEPT, DESIGN, PRODUCTION, ITERATIVE IMPROVEMENT

 

SYSTEMS + CONTENT

GLOBAL PROJECT LEAD: GM SUSTAINABLE URBAN MOBILITY, A  GLOBAL INNOVATION PROJECT FOR GM, DESIGNED PROCESS OF RESEARCH AND CO-CREATION CULMINATING IN A 160 PAGE BOOK

 

EXPERIENCE, SYSTEM + CONTENT

PRODUCT CONCEPT, UX /UI DESIGN, CONTENT + DEVELOPMENT:  
HANDS-ON DESIGN THINKING FOR K-12 SCHOOLS

 

CONTENT

WRITER + CONTENT EDITOR: 
FOR INTERNATIONAL PUBLICATIONS LIKE PRINT MAGAZINE, PEARSON EDUCATION + TASCHEN 

     

 

 

BRANDING

SOCIAL CINEMA BRANDING : CREATION, VISUAL IDENTITY SYSTEM, WEBSITE, PRINT

BRAND, SYSTEM + EXPERIENCE

BRANDING : POSITIONING, VISUAL IDENTITY SYSTEM, BUSINESS DESIGN (BPO + ERP)

 

BRANDING

DISRUPTIVE RE-BRANDING : STRATEGY, DESIGN, PHOTOGRAPHY PRODUCTION

 

BRANDING

LINGERIE ADVERTISING:DESIGN, ART/PHOTOGRAPHY DIRECTION

CONTENT

LECTURE: WHAT IS DESIGN
PARSONS SCHOOL OF DESIGN LECTURE AT THE SAMSUNG ART + DESIGN INSTITUTE 

 

BRANDING

MANIFESTO, MOTION GRAPHICS, PACKAGING: STRATEGY, CONCEPT, DESIGN, PHOTOGRAPHY