Hi, Matthias Brendler here, transdisciplinary designer blogging what's interesting or significant relating to: Design, Education, Culture, Technology and Business (as well as anything that's really cool).

On Experience Design

" on an experience requires the coordinated effort of many parts of an organization. Whilst the experience vision or theme provides the guiding light for those efforts, the experience strategy takes that vision and articulates the specific areas of focus around which the organization will strive to differentiate itself in the market by crafting that experience in a particular way.

The strategy holds and speaks to both the destination and the journey and in so doing bridges the gap between concept and action."