In a new study from eMarketer.com, researchers found that by the end of 2011, 33.7 million Americans will use a tablet at least once a month. This is an increase of 158.6% since 2010, when the iPad was first released. The study estimates a 63.8% increase in users to 54.8 million by 2012. By 2014, that number will shoot up to 89.5 million. A total 35.6% of Internet users will use an iPad at least once per month by the year 2014.
Today, tablets are shared. For example, magazine discovery app Zite released a multiple sign-in option after discovering that 30% of iPad users shared their device with one or more people. According to eMarketer’s data, however, as tablet adoption continues, tablets will move to single-use, much like the smartphones of today.