EXPERIENCE

Two thousand plus miles outside of my comfort zone of New York City, I discovered in Brazil an inspiring creative landscape and an ideal classroom for empathic design. In this unique space, I have been able to develop, harness and focus my ability to creatively adapt and better lead clients toward envisioning, embracing and implementing change for their organizations. Delivering successful results for all of my clients has been gratifying, yet rarely fast, always requiring focus, persistence and enthusiasm.

UX + VISUAL DESIGN: MOBILE AND BI  PAAS FOR  REALTIME END-TO-END LOGISTICS MANAGEMENT

UX + VISUAL DESIGN: E-COMMERCE FOR CHILDREN'S APPAREL, ACCESSORIES AND TOYS

 

CONCEPT, UX / UI DESIGN: GAMIFIED ANNUAL REPORT FOR LARGEST TELECOM IN LATAM

 

PRODUCT, UX, UI AND VISUAL DESIGN:  WEB DATA JOURNALISM PAAS:  ALL BRAZILIAN ONLINE NEWS ON A SINGLE PAGE, ENABLING ANYONE TO FIND CONNECTIONS AND DRAW INSIGHT FROM VISUALIZING + COMPARING NEWS AS DATA

 

PRODUCT CONCEPT, UX /UI DESIGN AND DEVELOPMENT:  PLAYLAB IS HANDS-ON DESIGN THINKING FOR K-12 SCHOOLS. I CREATED IT AS A LEARNING WORKSHOP METHODOLOGY FOCUSED ON 3 STEPS: PROBLEMATIZING, PROTOTYPING AND PRESENTING CREATIVE SOLUTIONS.  I ALSO UTILIZE A WIDE VARIETY OF LOW TECH AS WELL AS HIGH TECH MATERIALS, TOOLS AND CONTENT.

 

EXPERIENCE + STRATEGY LEAD:  E-COMMERCE CIRCULAR ECONOMY MARKETPLACE (POSITIONING, BRAND NARRATIVE, UX, CREATIVE DIRECTION, IN-BOUND SOCIAL MULTI-CHANNEL MARKETING) 

CONCEPT,  ARCHITECTURE, CONTENT, CURATION, UX/UI DESIGN: LEARNING CONTENT, SPACES + SYSTEMS: CONCEPT, DESIGN, PRODUCTION, ITERATIVE IMPROVEMENT

CONCEPT,  ARCHITECTURE, CONTENT, CURATION, UX/UI DESIGN: LEARNING CONTENT, SPACES + SYSTEMS: CONCEPT, DESIGN, PRODUCTION, ITERATIVE IMPROVEMENT

UX/UI DESIGN: WEBSITE FOR DIGITAL ADVERTISING AGENCY START-UP