Two thousand plus miles outside of my comfort zone of New York City, I discovered in Brazil an inspiring creative landscape and an ideal classroom for empathic design. In this unique space, I have been able to develop, harness and focus my ability to creatively adapt and better lead clients toward envisioning, embracing and implementing change for their organizations. Delivering successful results for all of my clients has been gratifying, yet rarely fast, always requiring focus, persistence and enthusiasm.
information, platforms, processes and products
PROCESS FOR GLOBAL INNOVATION
TO “MOVE THE NEEDLE” …can be hard, especially with multinationals like GM, but it started by getting my team of 15 multidisciplinary designers a seat at the table with the GM CEO, LatAm. Our presentation resulted in GM changing its strategic focus from selling automobiles to providing urban mobility solutions.
PROCESS: ECOMMERCE PRODUCT AUDIT + TAXONOMY
THE VIDEO BELOW SHOWS THE EARLY STAGE OF MY DESIGN PROCESS INTEGRATES ORGANIZATION + CURATION.
USING READILY AVAILABLE LOW-COST CLOUD COLLABORATION TOOLS LIKE GOOGLE SHEETS MAKES PRODUCT DEVELOPMENT FLUID, AGILE AND LEAN.
SYSTEM DESIGN FOR LEARNING: EDUCATION PRODUCT DESIGN
SCHOOL DISCOVERY LEARNING SYSTEM: GAMIFIED AND TRANSDISCIPLINARY EDUCATION | CONCEIVED, PROPOSED, DESIGNED AND IMPLEMENTED
Seeing the opportunity to provide parents the tangible evidence of their child’s learning, deve;loped a way to promote + quantify discovery-making . What began as a need for a simple student notebook and binder, Iturned into an innovative student organizer. It includes David Allen’s “Getting Things Done” productivity methodology and a new type of learning system that teaches critical thinking by leading students to make discoveries and requiring them to find connections between different subjects. Each student’s experience is a unique path oriented by curiosity and their own intellectual and imaginative responses to the overall shared curricular challenges. Students manage their own learning in what teachers call “Metacognive Learning”. At the end of the year, each student puts their cross-disciplinary insights into their “Discovery Box” and takes it along to the next leg of the journey.
PRODUCT DESIGN FOR EXPONENTIAL GROWTH (PAAS): DATA JOURNALISM THROUGH DATA VISUALIZATION
PRODUCT, UX, UI AND VISUAL DESIGN: WEB DATA JOURNALISM PAAS: ALL BRAZILIAN ONLINE NEWS ON A SINGLE PAGE, ENABLING ANYONE TO FIND CONNECTIONS AND DRAW INSIGHT FROM VISUALIZING + COMPARING NEWS AS DATA
PRODUCT DESIGN: EDUCATIONAL GAME DESIGN TOUCHSCREEN APPS
PRODUCT CONCEPT, UX /UI DESIGN AND DEVELOPMENT: PLAYLAB IS HANDS-ON DESIGN THINKING FOR K-12 SCHOOLS. I CREATED IT AS A LEARNING WORKSHOP METHODOLOGY FOCUSED ON 3 STEPS: PROBLEMATIZING, PROTOTYPING AND PRESENTING CREATIVE SOLUTIONS. I ALSO UTILIZE A WIDE VARIETY OF LOW TECH AS WELL AS HIGH TECH MATERIALS, TOOLS AND CONTENT.
SYSTEM DESIGN: K12 DESIGN THINKING PROGRAM FOR TEACHERS, STUDENTS AND PARENTS
CONCEPT, ARCHITECTURE, CONTENT, CURATION, UX/UI DESIGN: LEARNING CONTENT, SPACES + SYSTEMS: CONCEPT, DESIGN, PRODUCTION, ITERATIVE IMPROVEMENT
PRODUCT CONCEPT, UX /UI DESIGN, CONTENT CREATION AND DEVELOPMENT: HANDS-ON DESIGN THINKING FOR K-12 SCHOOLS. I CREATED IT AS A LEARNING WORKSHOP METHODOLOGY FOCUSED ON 3 STEPS: PROBLEMATIZING, PROTOTYPING AND PRESENTING CREATIVE SOLUTIONS. I ALSO UTILIZE A WIDE VARIETY OF LOW TECH AS WELL AS HIGH TECH MATERIALS, TOOLS AND CONTENT.
SYSTEM: BRAND IDENTITY GUIDELINES
BUSINESS PROCESS DESIGN: MOBILE WEB COLLABORATION PLATFORM USING SALESFORCE (BPO + CRM)