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      <image:title>QUEM SOMOS</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1372357405645-1Q2C2PX7SO48P9I6T2A9/Edimara1.jpg</image:loc>
      <image:title>QUEM SOMOS</image:title>
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    <image:image>
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      <image:title>QUEM SOMOS</image:title>
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      <image:title>QUEM SOMOS</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1372357064567-ZB4EEBIXTSUFKICIKIXV/Matthias1.jpg</image:loc>
      <image:title>QUEM SOMOS</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1372357405645-1Q2C2PX7SO48P9I6T2A9/Edimara1.jpg</image:loc>
      <image:title>QUEM SOMOS</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1374266045851-S8IK71KSPWMFHFZGTLPJ/Keka-01.jpg</image:loc>
      <image:title>QUEM SOMOS</image:title>
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    <image:image>
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      <image:title>QUEM SOMOS</image:title>
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      <image:title>EVENTOS</image:title>
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    <image:image>
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      <image:title>EVENTOS</image:title>
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    <image:image>
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      <image:title>EVENTOS</image:title>
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    <loc>http://www.matthiasbrendler.com/about-1</loc>
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    <lastmod>2013-10-09</lastmod>
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      <image:title>O CONCEITO</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1380554468201-587YDY2MR3NKC8XGH779/experlat.jpg</image:loc>
      <image:title>O CONCEITO</image:title>
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    <lastmod>2013-09-13</lastmod>
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      <image:title>O que oferecemos::</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1379112304236-MC10KORO6Z72QOAVCQOD/PLALAb-Menu-01.jpg</image:loc>
      <image:title>O que oferecemos::</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1379112304236-MC10KORO6Z72QOAVCQOD/PLALAb-Menu-01.jpg</image:loc>
      <image:title>O que oferecemos::</image:title>
    </image:image>
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    <loc>http://www.matthiasbrendler.com/mdulos-de-oficinas</loc>
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    <lastmod>2013-10-30</lastmod>
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      <image:title>MÓDULOS</image:title>
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      <image:title>MÓDULOS</image:title>
      <image:caption>Podemos ir até você, entre em contato, vamos adorar fazer uma apresentação pessoalmente.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1382971020713-Z8AEM7D54WL9453PY5CO/PL-Mods3a.jpg</image:loc>
      <image:title>MÓDULOS</image:title>
      <image:caption>Podemos ir até você, entre em contato, vamos adorar fazer uma apresentação pessoalmente.</image:caption>
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    <lastmod>2013-09-30</lastmod>
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    <lastmod>2013-12-20</lastmod>
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      <image:title>WELCOME</image:title>
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    <lastmod>2013-09-27</lastmod>
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  <url>
    <loc>http://www.matthiasbrendler.com/about-1-2</loc>
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    <priority>0.75</priority>
    <lastmod>2013-12-20</lastmod>
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      <image:title>PILARES</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1380554468201-587YDY2MR3NKC8XGH779/experlat.jpg</image:loc>
      <image:title>PILARES</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.matthiasbrendler.com/new-page-3</loc>
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    <priority>0.75</priority>
    <lastmod>2015-01-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1421501754269-79SM9OO7KKAOKKL6LSF1/10.jpg</image:loc>
      <image:title>HOME - DISCOVERY CHANNEL, MIAMI, FL TV CONTENT BRANDING: WRITING+DIRECTION</image:title>
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      <image:title>HOME - GM, MANDALAH, SP INNOVATION: SUSTAINABLE URBAN MOBILITY</image:title>
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      <image:title>HOME - AMERICAN SCHOOL OF RIO: BRANDING THROUGH DESIGN INNOVATION</image:title>
      <image:caption>Conceived, promoted, created and implemented community supported Design strategy that increased enrollment and led to the 1st waiting list in 30 years. Here are 3 examples that have been key to the school's success + re-emergence:</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1421501795466-QGDV906638G0SIWXWZIO/33.jpg</image:loc>
      <image:title>HOME - TRIUMPH, NYC / RJ ADVERTISING: CULTURAL + GENDER LITERACY</image:title>
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      <image:title>HOME - MILEHIGH KIT, NYC / RJ BRAND IMAGE + MESSAGING INNOVATION</image:title>
      <image:caption>Led to contracts with premium retail buyers: Henry Bendel, Galleries Lafayette, and W Hotels to an unknown brand via a sophisticated and unisex approach to sensuality.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1421502316013-7ODDXR02JPHGI5WOUI6I/25.jpg</image:loc>
      <image:title>HOME - MOVIEMOBZ, RJ BRAND CREATION + NAMING: CONSUMER ENTERTAINMENT</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1421502547415-I8QRYB4AASUY1NYC99XW/40.jpg</image:loc>
      <image:title>HOME - Print Magazine,“Mother Tongue”: Feature article on the Museum of Portuguese Language</image:title>
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    <image:image>
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      <image:title>HOME - JENNA JAMESON, RJ / NYC / LA BRAND REINVENTION: DISRUPTING TABOOS = PROFIT</image:title>
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    <lastmod>2026-03-26</lastmod>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1603722264348-LX699U6ZLJJPSOLS6U63/matthias-1.jpg</image:loc>
      <image:title>BIO</image:title>
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  <url>
    <loc>http://www.matthiasbrendler.com/contact-e</loc>
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    <priority>0.75</priority>
    <lastmod>2015-02-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1423542194240-IJ8CCZ1M69C2PAC0WYX1/slfprt3_0647.jpg</image:loc>
      <image:title>WORK WITH ME</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1423542194240-IJ8CCZ1M69C2PAC0WYX1/slfprt3_0647.jpg</image:loc>
      <image:title>WORK WITH ME</image:title>
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  <url>
    <loc>http://www.matthiasbrendler.com/home1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2015-06-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1423762437367-ZJ723U1CYBHWFH6510C0/GM_Future-Car.jpg</image:loc>
      <image:title>HOME</image:title>
      <image:caption>  GM : LED GLOBAL INNOVATION  PROJECT Lead and co-authored 120 page book, designed all information graphics as well as the process for this 12 months global innovation project. Researched and convened co-creation of 32 future-ready sustainable business opportunities to help GM prepare itself for redefining the relationship between people and mobility in the emerging megacities of 2030.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1430842033314-A47V7WJTS8LMVHM9QKTX/miti1-e</image:loc>
      <image:title>HOME</image:title>
      <image:caption>MITI: SCALEABLE WEB APPLICATION, ALL NEWS ON 1 PAGE Created an intuitive online dashboard that makes it fun to discover patterns in the complexity of news streams. 6 visual tools help users find connections in the overwhelming flow of news data. Designed the first version to be ready to be used on  multitouch screens and localized for other emerging markets.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1423762682484-0DFOSQ7BQV78HVCLV5PG/image-asset.png</image:loc>
      <image:title>HOME</image:title>
      <image:caption>PRINT MAGAZINE: STORYTELLING   One of several articles I was asked to write for Print Magazine.  “Mother Tongue”, is my 1st feature article. It  explores the international collaboration, genesis and  genius behind the world's first Language museum located in São Paulo,  Brazil.  </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1433363353623-BHU3WFI3XR5B7EXF19OB/MuseOn2.0-01.png</image:loc>
      <image:title>HOME</image:title>
      <image:caption>AMERICAN SCHOOL OF RIO : educational innovation Created the MUSEON 2.0, The Center for “LEARNING BY DESIGN” at the American School. Part of a Conceived, promoted, created and implemented a community-focused design strategy and creation of discovery-based learning products + spaces resulting in increased enrollment and the 1st waiting list in 30 years.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1433870404719-726VW4OR397QFV4NBSKI/Logo-Architecture</image:loc>
      <image:title>HOME</image:title>
      <image:caption>FIRST FLIGHT TRAINING DESIGN Business process design, repositioning, Branding for aviation CRM consultancy  Designed new brand identity and repositioned company to focus on growth in corporate executive training. Redesigned business process implemented via SalesForce.    </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1423764654615-PJFIQZINQFXN4MZQNRT4/PLAYLab.jpg</image:loc>
      <image:title>HOME</image:title>
      <image:caption>  PLAYLAB BRASIL® : LEARNING BY DESIGN  FIRST FLIGHT TRAINING DESIGN Founder of educational design initiative developing products, content and spaces focused on discovery-based, multiple literacy and flipped-classroom learning. Creating 2-way learning experiences for students + teachers through  technologies like intuitive multi-touch-screens and analog learning products like the Discovery Learning System ® +  the MuseOn®.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1421777916177-SDEOD46DC5FX6P7TOACH/image-asset.jpeg</image:loc>
      <image:title>HOME</image:title>
      <image:caption>triumph lingerie : advertising Created a single Brazilian Valentine’s Day Lingerie advertisingcampaign that led to other campaings for 12 new products.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1423761450774-JBA29IXLT6YJZXRFK0NO/PowerofJenna_lores2+5.jpg</image:loc>
      <image:title>HOME</image:title>
      <image:caption>JENNA JAMESON: BRAND REINVENTION Created new brand purchased by Playboy Enterprises 3 months after launch.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1421778239873-7AWFRY78J0JHLJ4Y56HO/image-asset.jpeg</image:loc>
      <image:title>HOME</image:title>
      <image:caption>MOVIE MOBZ : LONGTAIL BRAND CREATION + NAMING Created naming, brand, user interface, and promotion for the 1st social network that empowers moviegoers to determine what film they want to watch, on which screen, and at what time — launched at Cannes Film Festival.  </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1423764408806-U5FIELU8WW6D0N2GCBZX/mhcover-crop.jpg</image:loc>
      <image:title>HOME</image:title>
      <image:caption>MILEHIGH : BRAND MANIFESTO  Led to contracts with premium retail buyers: Henry Bendel, Galleries Lafayette, and W Hotels to an unknown brand via a sophisticated unisex approach to sensuality.  </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1423762437367-ZJ723U1CYBHWFH6510C0/GM_Future-Car.jpg</image:loc>
      <image:title>HOME</image:title>
      <image:caption>  GM : LED GLOBAL INNOVATION  PROJECT Lead and co-authored 120 page book, designed all information graphics as well as the process for this 12 months global innovation project. Researched and convened co-creation of 32 future-ready sustainable business opportunities to help GM prepare itself for redefining the relationship between people and mobility in the emerging megacities of 2030.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1430842033314-A47V7WJTS8LMVHM9QKTX/miti1-e</image:loc>
      <image:title>HOME</image:title>
      <image:caption>MITI: SCALEABLE WEB APPLICATION, ALL NEWS ON 1 PAGE Created an intuitive online dashboard that makes it fun to discover patterns in the complexity of news streams. 6 visual tools help users find connections in the overwhelming flow of news data. Designed the first version to be ready to be used on  multitouch screens and localized for other emerging markets.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1423762682484-0DFOSQ7BQV78HVCLV5PG/image-asset.png</image:loc>
      <image:title>HOME</image:title>
      <image:caption>PRINT MAGAZINE: STORYTELLING   One of several articles I was asked to write for Print Magazine.  “Mother Tongue”, is my 1st feature article. It  explores the international collaboration, genesis and  genius behind the world's first Language museum located in São Paulo,  Brazil.  </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1433363353623-BHU3WFI3XR5B7EXF19OB/MuseOn2.0-01.png</image:loc>
      <image:title>HOME</image:title>
      <image:caption>AMERICAN SCHOOL OF RIO : educational innovation Created the MUSEON 2.0, The Center for “LEARNING BY DESIGN” at the American School. Part of a Conceived, promoted, created and implemented a community-focused design strategy and creation of discovery-based learning products + spaces resulting in increased enrollment and the 1st waiting list in 30 years.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1433870404719-726VW4OR397QFV4NBSKI/Logo-Architecture</image:loc>
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      <image:caption>FIRST FLIGHT TRAINING DESIGN Business process design, repositioning, Branding for aviation CRM consultancy  Designed new brand identity and repositioned company to focus on growth in corporate executive training. Redesigned business process implemented via SalesForce.    </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1423764654615-PJFIQZINQFXN4MZQNRT4/PLAYLab.jpg</image:loc>
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      <image:caption>  PLAYLAB BRASIL® : LEARNING BY DESIGN  FIRST FLIGHT TRAINING DESIGN Founder of educational design initiative developing products, content and spaces focused on discovery-based, multiple literacy and flipped-classroom learning. Creating 2-way learning experiences for students + teachers through  technologies like intuitive multi-touch-screens and analog learning products like the Discovery Learning System ® +  the MuseOn®.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1421777916177-SDEOD46DC5FX6P7TOACH/image-asset.jpeg</image:loc>
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      <image:caption>triumph lingerie : advertising Created a single Brazilian Valentine’s Day Lingerie advertisingcampaign that led to other campaings for 12 new products.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1423761450774-JBA29IXLT6YJZXRFK0NO/PowerofJenna_lores2+5.jpg</image:loc>
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      <image:caption>JENNA JAMESON: BRAND REINVENTION Created new brand purchased by Playboy Enterprises 3 months after launch.</image:caption>
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      <image:title>HOME</image:title>
      <image:caption>MOVIE MOBZ : LONGTAIL BRAND CREATION + NAMING Created naming, brand, user interface, and promotion for the 1st social network that empowers moviegoers to determine what film they want to watch, on which screen, and at what time — launched at Cannes Film Festival.  </image:caption>
    </image:image>
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      <image:title>HOME</image:title>
      <image:caption>MILEHIGH : BRAND MANIFESTO  Led to contracts with premium retail buyers: Henry Bendel, Galleries Lafayette, and W Hotels to an unknown brand via a sophisticated unisex approach to sensuality.  </image:caption>
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  <url>
    <loc>http://www.matthiasbrendler.com/museon-2-pan1</loc>
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    <lastmod>2025-07-31</lastmod>
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      <image:title>MuseOn Panorama</image:title>
      <image:caption>CURATORIAL CONTENT  Mega-infographic of 200 years of design inspired by nature organized by Form, Function, and Systems/Process. Covers an entire wall measuring  5 meters wide x 3 meters high.</image:caption>
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      <image:title>MuseOn Panorama</image:title>
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      <image:title>MuseOn Panorama</image:title>
      <image:caption>CURATORIAL CONTENT  Mega-infographic of 200 years of design inspired by nature organized by Form, Function, and Systems/Process. Covers an entire wall measuring  5 meters wide x 3 meters high.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1429111490666-XHN7U4TEIPPIUDA08GE2/Museon2.0_Didactic.png</image:loc>
      <image:title>MuseOn Panorama</image:title>
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    <lastmod>2015-04-17</lastmod>
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    <lastmod>2015-04-17</lastmod>
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      <image:caption>   </image:caption>
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  <url>
    <loc>http://www.matthiasbrendler.com/branding-survey</loc>
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    <priority>0.75</priority>
    <lastmod>2016-12-16</lastmod>
  </url>
  <url>
    <loc>http://www.matthiasbrendler.com/cocar</loc>
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    <priority>0.75</priority>
    <lastmod>2025-01-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1496242391709-KXRF5YIM0L3TJBGN5QB4/cocar_website_desktop_0000_01.png</image:loc>
      <image:title>cocar</image:title>
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      <image:title>cocar</image:title>
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  </url>
  <url>
    <loc>http://www.matthiasbrendler.com/system-design-project-leadership-1</loc>
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    <priority>0.75</priority>
    <lastmod>2025-01-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1423761450774-JBA29IXLT6YJZXRFK0NO/PowerofJenna_lores2+5.jpg</image:loc>
      <image:title>BRANDING</image:title>
      <image:caption>DISRUPTIVE BRANDING : POSITIONING, DESIGN, PRODUCTION</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1433870404719-726VW4OR397QFV4NBSKI/Logo-Architecture</image:loc>
      <image:title>BRANDING</image:title>
      <image:caption>BRANDING : POSITIONING, VISUAL IDENTITY SYSTEM, BUSINESS DESIGN (BPO + ERP)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1423764408806-U5FIELU8WW6D0N2GCBZX/mhcover-crop.jpg</image:loc>
      <image:title>BRANDING</image:title>
      <image:caption>TRI- TRINGUAL BRAND MANIFESTO + PACKAGING : CONCEPT, PHOTOGRAPHY, DESIGN, PRODUCTION</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1433363353623-BHU3WFI3XR5B7EXF19OB/MuseOn2.0-01.png</image:loc>
      <image:title>BRANDING</image:title>
      <image:caption>CONCEPT,  ARCHITECTURE, CONTENT, CURATION, UX/UI DESIGN: LEARNING CONTENT, SPACES + SYSTEMS: CONCEPT, DESIGN, PRODUCTION, ITERATIVE IMPROVEMENT</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1421777916177-SDEOD46DC5FX6P7TOACH/image-asset.jpeg</image:loc>
      <image:title>BRANDING</image:title>
      <image:caption>BRAZILIAN LINGERIE ADVERTISING ART DIRECTION</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1423764654615-PJFIQZINQFXN4MZQNRT4/PLAYLab.jpg</image:loc>
      <image:title>BRANDING</image:title>
      <image:caption>PRODUCT CONCEPT, UX /UI DESIGN, CONTENT CREATION AND DEVELOPMENT:   HANDS-ON DESIGN THINKING FOR K-12 SCHOOLS. I CREATED IT AS A LEARNING WORKSHOP METHODOLOGY FOCUSED ON 3 STEPS: PROBLEMATIZING, PROTOTYPING AND PRESENTING CREATIVE SOLUTIONS.  I ALSO UTILIZE A WIDE VARIETY OF LOW TECH AS WELL AS HIGH TECH MATERIALS, TOOLS AND CONTENT.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1421778239873-7AWFRY78J0JHLJ4Y56HO/image-asset.jpeg</image:loc>
      <image:title>BRANDING</image:title>
      <image:caption>SOCIAL CINEMA BRANDING : CREATION, VISUAL IDENTITY SYSTEM, WEBSITE, PRINT</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.matthiasbrendler.com/system-design-project-leadership</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502293704349-D4F97NJYFAZ08PEYFUYO/PROCESS.png</image:loc>
      <image:title>SYSTEMS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1504463953792-K7U29UXVQY4XHYFZ39OM/GM_Whole-Life.png</image:loc>
      <image:title>SYSTEMS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502391674791-ADQ1U4Z894HUNQKRFKQC/GM-SUM2030_book.png</image:loc>
      <image:title>SYSTEMS - GM: “SUM2030” FUTURE OF SUSTAINABLE URBAN MOBILITY</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1510885380650-KZX29PP928XBUZKE9MPA/GM-TABLE-OF-CONTENTS.png</image:loc>
      <image:title>SYSTEMS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502291478060-5LU4OFF4QPZS535MANQH/GM_0001_CONTENT-MATRIX-ZOOM-2.png</image:loc>
      <image:title>SYSTEMS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502378905132-AVVN54QKR4BEC388Y2UG/SUM2030_Megacity.png</image:loc>
      <image:title>SYSTEMS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502290295959-HUQ9M8K6L11WPAHT74JF/GM_0003_MEGACITY-GROWTH.png</image:loc>
      <image:title>SYSTEMS - GM: “SUM2030” FUTURE OF SUSTAINABLE URBAN MOBILITY</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502378861696-7YBZ08495HHZLWEFO87H/SUM2030_HumanMobility.png</image:loc>
      <image:title>SYSTEMS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502292945233-FOWZT1A9RX9C89PO8RBG/GM_SUM2030_S3.png</image:loc>
      <image:title>SYSTEMS - GM: “SUM2030” FUTURE OF SUSTAINABLE URBAN MOBILITY</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502378865152-N9LM8XAHX69T3I6Z4QGD/SUM2030_FutureCar.png</image:loc>
      <image:title>SYSTEMS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502292143920-FBVHBGH0EYCT89522V1K/PYRAMID1.png</image:loc>
      <image:title>SYSTEMS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502292154762-SMT1UTDXIU8HOEXZV9Q0/PYRAMID2.png</image:loc>
      <image:title>SYSTEMS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502292160217-5Y8J4J6CMFRBZIE1P79F/PYRAMID4.png</image:loc>
      <image:title>SYSTEMS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502292157807-ILBF0N991HU16YU6MYXK/PYRAMID3.png</image:loc>
      <image:title>SYSTEMS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502292707323-NWOHGGUGDM40GLU9WJ2B/GM-SUM2030-FUTURE-MANAFACTURING.png</image:loc>
      <image:title>SYSTEMS - GM: “SUM2030” FUTURE OF SUSTAINABLE URBAN MOBILITY</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502293410353-LRXXLDKHN08D47DZPV1V/CLOSE-THE-LOOP.png</image:loc>
      <image:title>SYSTEMS - GM: “SUM2030” FUTURE OF SUSTAINABLE URBAN MOBILITY</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502291476705-6QBPRMHDYDZCW90R0UB4/GM_0005_PARTNERSHIPS.png</image:loc>
      <image:title>SYSTEMS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502290255599-Z0KPFFJN9PZE6JXVTCOD/GM_0002_OPPORTUNITY-SVC-ECOSYSTEM.png</image:loc>
      <image:title>SYSTEMS - GM: “SUM2030” FUTURE OF SUSTAINABLE URBAN MOBILITY</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502290342778-ZCPYBU5132QZUZ7M4Z8K/GM_0004_PROCESS-CoCreation.png</image:loc>
      <image:title>SYSTEMS - GM: “SUM2030” FUTURE OF SUSTAINABLE URBAN MOBILITY</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1503981454193-TWZKVTWPLM92BIPQWQA8/01.png</image:loc>
      <image:title>SYSTEMS - Discovery-Learning-System</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1503981377820-EMSWWB7ZADRV30R7NRQ7/02.png</image:loc>
      <image:title>SYSTEMS - Discovery-Learning-System</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1503981393450-SCVNO6RGDM0WZZBRJO09/03.png</image:loc>
      <image:title>SYSTEMS - Discovery-Learning-System</image:title>
      <image:caption>“Getting Things Done” or GTD for kids.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1503981404181-SKDWNN3KUU5BT9TB6S0N/04.png</image:loc>
      <image:title>SYSTEMS - Discovery-Learning-System</image:title>
      <image:caption>Subject color-coded binder dividers with insertable teacher tips for each new learning unit.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1504366084246-5N8N9PDQODB9DKKEF3E9/08.png</image:loc>
      <image:title>SYSTEMS - Discovery-Learning-System</image:title>
      <image:caption>Designed and printed paper tailored to each grade level and subject needs while creating a universal system for identifying each piece in order to optimize teacher time and increase focus effort on learning.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1503981466721-4GBYNABZS8NODX94LO55/06.png</image:loc>
      <image:title>SYSTEMS - Discovery-Learning-System</image:title>
      <image:caption>Every subject is broken down into a year of learning units which are summarized at the end and before beginning the next. These summaries are placed in storage boxes color-coded to each subject and identified by student name and time block.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1503981469551-BGSPA1XF2XFWMTRBW7R0/07.png</image:loc>
      <image:title>SYSTEMS - Discovery-Learning-System</image:title>
      <image:caption>Every subject is broken down into a year of learning units which are summarized at the end and before beginning the next. These summaries are placed in storage boxes color-coded to each subject and identified by student name and time block.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1503981440868-JSNMTGPEARQNAF1JK9H1/05.png</image:loc>
      <image:title>SYSTEMS - Discovery-Learning-System</image:title>
      <image:caption>End of year cross-discipline discoveries are summarized and placed in “The Discovery Box”.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1422482062588-6PF1UVJ6NAD4K695UZI8/mbmiti_0003_1%E2%80%93CRIAR+%E2%80%93+1+Filtro+NEW+COLL.jpg</image:loc>
      <image:title>SYSTEMS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1422482074793-BIQ1GX38ZPJ54J7K10ZC/mbmiti_0004_1-FILTRAR-2.jpg</image:loc>
      <image:title>SYSTEMS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1422482126391-SYL0C41199AM8GJOGDBG/mbmiti_0011_2%E2%80%94COLECIONAR.jpg</image:loc>
      <image:title>SYSTEMS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1422482127673-55WOU9DL3HTW2EH2YPPS/mbmiti_0010_3-COMPARTILHAR.jpg</image:loc>
      <image:title>SYSTEMS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1422482139676-XF2TEGYM6FTCAAKANC30/mbmiti_0012_2%E2%80%94COLECIONAR%E2%80%93GREYBX%E2%80%93FILTRAR.jpg</image:loc>
      <image:title>SYSTEMS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1433363353623-BHU3WFI3XR5B7EXF19OB/MuseOn2.0-01.png</image:loc>
      <image:title>SYSTEMS</image:title>
      <image:caption>CONCEPT,  ARCHITECTURE, CONTENT, CURATION, UX/UI DESIGN: LEARNING CONTENT, SPACES + SYSTEMS: CONCEPT, DESIGN, PRODUCTION, ITERATIVE IMPROVEMENT</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1423764654615-PJFIQZINQFXN4MZQNRT4/PLAYLab.jpg</image:loc>
      <image:title>SYSTEMS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1433870404719-726VW4OR397QFV4NBSKI/Logo-Architecture</image:loc>
      <image:title>SYSTEMS</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.matthiasbrendler.com/user-experience-design</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-12-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1501944979768-YFE71KUWJFSZHXTXXROR/23Cargo_00.png</image:loc>
      <image:title>EXPERIENCE - LOGIN</image:title>
      <image:caption>DRIVER ENTERS LICENCE PLATE AS USERNAME AND PASSWORD.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1501944977486-0AHBM09ISTJBQHVY7L1N/23Cargo_02.png</image:loc>
      <image:title>EXPERIENCE - LOGGED-IN, MAIN TASK SCREEN TOGGLE AVAILABILITY</image:title>
      <image:caption>GO TO LIST OF DELIVERIES AWAITING DRIVER COMMUNICATION CENTER EVENTS + ISSUES</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1501944983494-L1DXRASMRLN4D9U7TY3G/23Cargo_04a.png</image:loc>
      <image:title>EXPERIENCE - AVAILABLE DELIVERIES LIST</image:title>
      <image:caption>SELECT NEXT DELIVERY SELECT ONE OR ALL AND CONFIRM TO START DELIVERY. CLIENT BI AUTOMATICALLY UPDATED IN REAL-TIME WITH EACH DRIVER INPUT</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1501944983455-5K2GXIRY5L3NCHC4V5F1/23Cargo_04b.png</image:loc>
      <image:title>EXPERIENCE - SELECT NEXT DELIVERY</image:title>
      <image:caption>AVAILABLE DELIVERIES LIST SELECT ONE OR ALL AND CONFIRM TO START DELIVERY. CLIENT BI AUTOMATICALLY UPDATED IN REAL-TIME WI AVAILABLE DELIVERIES LIST SELECT ONE OR ALL AND CONFIRM TO START DELIVERY. CLIENT BI AUTOMATICALLY UPDATED IN REAL-TIME WITH EACH DRIVER INPUT.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1501944989469-6CYUQZQQFB7YV7H0RLJI/23Cargo_04c.png</image:loc>
      <image:title>EXPERIENCE - CONFIRM SELECTED DELIVERY</image:title>
      <image:caption>CLIENT BI AUTOMATICALLY UPDATED IN REAL-TIME WITH EACH DRIVER INPUT.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1501944994423-T4IQY7DY7JOUDNGXV5YG/23Cargo_06a.png</image:loc>
      <image:title>EXPERIENCE - ROUTING APP PREFERENCES</image:title>
      <image:caption>SELECT GPS APP FROM WAZE, GOOGLE MAPS, GARMIN OR TOMTOM.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1501944993671-OYEA614NW5I3MW1SJXIR/23Cargo_06b.png</image:loc>
      <image:title>EXPERIENCE - DRIVER LOG INPUT</image:title>
      <image:caption>DRIVER DOCUMENTS DELIVERY AS A CHECKIN, INPUTS RECIPIENT NAME, ID,  PHOTOGRAPH OF DESTINATION AND ADDS ROUTE EVENT FLAGS AS NEEDED. SYSTEM UPDATES THE CLIENT’S BI IN REAL-TIME. DRIVER CAN THEN CONTINUE ON TO NEXT DELIVERY OR OPT TO TOGGLE “OFF” AVAILABILITY UNTIL READY TO RESUME.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1501944999029-NQMEKAXBT8A9LU0MDUV0/23Cargo_08a.png</image:loc>
      <image:title>EXPERIENCE - ROUTE ISSUE FLAGGING</image:title>
      <image:caption>ROUTE ISSUE FLAGS ARE SITUATIONS THAT ADVERSELY AFFECT DELIVERY AND ARE ACCESSIBLE ON THE MAIN TASK SCREEN. ADDING SUCH DETAIL TO THE DELIVERY RECORD GIVES THE CLIENT’S CUSTOMER SERVICE REALTIME DELIVERY STATUS FOR KEEPING THEIR CUSTOMERS INFORMED.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1501944999512-KZ3CYK9I5G9Q26X9FXFX/23Cargo_08b.png</image:loc>
      <image:title>EXPERIENCE - MESSAGING SCREEN</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1501945000649-LTVQ973QQJIUS5PPHJCV/23Cargo_08c.png</image:loc>
      <image:title>EXPERIENCE - LOGIN ERROR SCREEN</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1430831660009-KEWCW96EXX6GA5UHZ3T4/DashDV-00_Hom.jpg</image:loc>
      <image:title>EXPERIENCE - Product Design, UX/UI: Playful Data  (Copy)</image:title>
      <image:caption>Product Design, UX/UI: Playful Data Created a scalable + customizable web application/dashboard that invites playful exploration of all Brazilian online news on 1 page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1430831675626-UTWMH6EY762RFZST58SF/DashDV-01.jpg</image:loc>
      <image:title>EXPERIENCE - Product Design, UX/UI: Playful Data  (Copy)</image:title>
      <image:caption>Product Design, UX/UI: Playful Data Created a scalable + customizable web application/dashboard that invites playful exploration of all Brazilian online news on 1 page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1430831693281-TU88BTMCNKQF4AM0SJSZ/DashDV-02.jpg</image:loc>
      <image:title>EXPERIENCE - Product Design, UX/UI: Playful Data  (Copy)</image:title>
      <image:caption>Product Design, UX/UI: Playful Data Created a scalable + customizable web application/dashboard that invites playful exploration of all Brazilian online news on 1 page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1430831805356-YN6PL52GI7V5BEXT5GA4/DashDV-03.jpg</image:loc>
      <image:title>EXPERIENCE - Product Design, UX/UI: Playful Data  (Copy)</image:title>
      <image:caption>Product Design, UX/UI: Playful Data Created a scalable + customizable web application/dashboard that invites playful exploration of all Brazilian online news on 1 page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1430831710821-YMHJQH50H1Z90FQL2N8C/DashDV-04.jpg</image:loc>
      <image:title>EXPERIENCE - Product Design, UX/UI: Playful Data  (Copy)</image:title>
      <image:caption>Product Design, UX/UI: Playful Data Created a scalable + customizable web application/dashboard that invites playful exploration of all Brazilian online news on 1 page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1430831735846-TV3SE5WYS33NC6BIHEOW/DashDV-05.jpg</image:loc>
      <image:title>EXPERIENCE - Product Design, UX/UI: Playful Data  (Copy)</image:title>
      <image:caption>Product Design, UX/UI: Playful Data Created a scalable + customizable web application/dashboard that invites playful exploration of all Brazilian online news on 1 page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1430831749217-EPL08B5G7DJNKV60CAJH/DashDV-06.jpg</image:loc>
      <image:title>EXPERIENCE - Product Design, UX/UI: Playful Data  (Copy)</image:title>
      <image:caption>Product Design, UX/UI: Playful Data Created a scalable + customizable web application/dashboard that invites playful exploration of all Brazilian online news on 1 page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1423858601165-4L5CPJDCK9QEXAYYGO55/mbmiti_0009_1-CRIAR-5.jpg</image:loc>
      <image:title>EXPERIENCE - Product Design, UX/UI: Playful Data  (Copy)</image:title>
      <image:caption>Product Design, UX/UI: Playful Data Created a scalable + customizable web application/dashboard that invites playful exploration of all Brazilian online news on 1 page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1423858596461-H2Y5Y0MDBWCPZIP07RWN/mbmiti_0008_1-CRIAR-3.jpg</image:loc>
      <image:title>EXPERIENCE - Product Design, UX/UI: Playful Data  (Copy)</image:title>
      <image:caption>Product Design, UX/UI: Playful Data Created a scalable + customizable web application/dashboard that invites playful exploration of all Brazilian online news on 1 page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1423858614441-HG6HQL8L8BII90VJUDQB/mbmiti_0011_2%E2%80%94COLECIONAR.jpg</image:loc>
      <image:title>EXPERIENCE - Product Design, UX/UI: Playful Data  (Copy)</image:title>
      <image:caption>Product Design, UX/UI: Playful Data Created a scalable + customizable web application/dashboard that invites playful exploration of all Brazilian online news on 1 page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1423858604806-KM8QIT1JI9QJT7BLY82A/mbmiti_0010_3-COMPARTILHAR.jpg</image:loc>
      <image:title>EXPERIENCE - Product Design, UX/UI: Playful Data  (Copy)</image:title>
      <image:caption>Product Design, UX/UI: Playful Data Created a scalable + customizable web application/dashboard that invites playful exploration of all Brazilian online news on 1 page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1512760524163-EENLKEG9S5KDY6EU39XA/cocar_0000.png</image:loc>
      <image:title>EXPERIENCE - Splash Screen (Copy)</image:title>
      <image:caption>Splash Screen A personal message from the owner in a clean layout with playful branded imagery in a decidedly simple visual style communicates ease of use.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1512760525080-LN3JW2Y6JRNWMIYBJLU1/cocar_0001.png</image:loc>
      <image:title>EXPERIENCE - Main Navigation  (Copy)</image:title>
      <image:caption>Main Navigation Main Navigation: using photography in the main product navigation allows users to quickly identify age and gender. It targets user research showing frustration with the text-based drop-down “mega-menu” common in retail. Clicking on the photograph with the desired age and gender, takes users to the product screen. Product search can be refined by using the filter tools located in the left side menu panel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1512767664038-QOXZ4L9XO5F1A3168IEC/Product_Rollover.png</image:loc>
      <image:title>EXPERIENCE - Product Detail A: Snapshot (Copy)</image:title>
      <image:caption>Product Detail A: Snapshot Mousing over products anywhere will display available sizes, colors and price as well as 3 circle buttons linking to “add to cart” (blue with shopping cart icon) or “add to wish list” (red with heart icon) and see product details (green with magnifying glass icon).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1512760527563-O3ANTY19UKI9K823EFVH/cocar_0004.png</image:loc>
      <image:title>EXPERIENCE - Product Page (Copy)</image:title>
      <image:caption>Product Page Product search can be refined by using the filter tools located in the left side menu panel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1512760525642-TWZXDFW41OVB9GPNVIZG/cocar_0002.png</image:loc>
      <image:title>EXPERIENCE - Product Detail B (Copy)</image:title>
      <image:caption>Product Detail B Clicking on the green button or in any product image  opens the product detail pop-up window with product specifications like:  a sliding size rule, available colors, different views and item availability. On the upper right, users can “add to cart” (blue with shopping cart icon) or “add to wish list” (red with heart icon).  Clicking the “&gt; i” opens a collapsible slide panel from the right with more information about the product.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1512760527392-3ZC9BBCRZNKOZDAYMQUV/cocar_0003.png</image:loc>
      <image:title>EXPERIENCE - Product Detail C (Copy)</image:title>
      <image:caption>Product Detail C Clicking on the green button or in any product image  opens the product detail pop-up window with product specifications like:  a sliding size rule, available colors, different views and item availability. On the upper right, users can “add to cart” (blue with shopping cart icon) or “add to wish list” (red with heart icon).  Clicking the “&gt; i” opens a collapsible slide panel from the right with more information about the product.   Clicking on the area beyond this pop-up (and globally on the site) returns the user to the page on which they clicked the product detail button.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1512775463456-L5MS70IQWOAUHLPTCSOF/Wishlist.png</image:loc>
      <image:title>EXPERIENCE - Wishlist (Copy)</image:title>
      <image:caption>Wishlist On this pop-up screen users can manage and edit items they have added as well as confirm desired quantity, gift status, price and then “Add to Cart” when ready. Clicking “Buy” button begins the 3-step checkout process,  opening the pop-up “Check-out” screen. Clicking on the area beyond this pop-up (and globally on the site) returns the user to the page on which they clicked the product detail button.  </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1512775461003-KW0JEVRTP6PG6P111Y9D/CHECKOUT-1A-3.png</image:loc>
      <image:title>EXPERIENCE - Checkout Process: Shopping Cart  (Copy)</image:title>
      <image:caption>Checkout Process: Shopping Cart Users follow a linear 1-2-3 checkout process that occurs entirely in this pop-up window.  At the end of the shopping cart (scrolling), users can proceed to the next 2nd step. Users can go back at any time by clicking the number “ 1 | 2 |3 ”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1512775460999-9JS11QGN2RNN6VGIMWP4/CHECKOUT-1B-3.png</image:loc>
      <image:title>EXPERIENCE - Shopping Cart (scrolled) (Copy)</image:title>
      <image:caption>Shopping Cart (scrolled) To advance, users click the arrow “&gt;” to the right of the subtotal at the bottom of their shopping cart (list of items). Users can go back at any time by clicking the number “ 1 | 2 |3 ” by scrolling to the top of this shopping cart pop-up window.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1512775458814-SPTO9VC36S54EYW9JYDE/CHECKOUT-2A-3.png</image:loc>
      <image:title>EXPERIENCE - Calculate Shipping (Copy)</image:title>
      <image:caption>Calculate Shipping Entering the Brazilian zip code or “CEP” returns the shipping cost and dynamically recalculates the total.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1512775458752-ZNEB7HTC48Q2QUTLETAD/CHECKOUT%E2%80%932B-3.png</image:loc>
      <image:title>EXPERIENCE - Confirm Shipping Cost (Copy)</image:title>
      <image:caption>Confirm Shipping Cost As soon as the shipping had been calculated the button to proceed saturates and the user may click to confirm and proceed to checkout.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1512775456412-RPA38UE9WWRROU2GGQ0I/CHEKOUT-3A.png</image:loc>
      <image:title>EXPERIENCE - Account Information + Recipient Details (Copy)</image:title>
      <image:caption>Account Information + Recipient Details The user chooses payment method, enters account information, adds information on the recipient and is asked to review and confirm all information submitted.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1512775455370-3YIBIEDR53MH3DJVA0SC/CHECKOUT%E2%80%933B.png</image:loc>
      <image:title>EXPERIENCE - Account Information + Recipient Details (Copy)</image:title>
      <image:caption>Account Information + Recipient Details The user chooses payment method, enters account information, adds information on the recipient and is asked to review and confirm all information submitted.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1512775455309-F9DMT676YCUB0NG9RAXJ/CHEKOUT-3C.png</image:loc>
      <image:title>EXPERIENCE - Happy Moment Discount:  Refer-a-Friend Incentive (Copy)</image:title>
      <image:caption>Happy Moment Discount: Refer-a-Friend Incentive Upon successful purchase (credit card verified and charge debited or posted), the user receives an offer to get 20% off their next purchase if they “refer a friend”.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1503450910952-W5YZIEI0F8DDH4U4JM06/FFTD_Brand_Guidelines4+7.png</image:loc>
      <image:title>EXPERIENCE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1503450907944-28S0SQCDUYECWU25VXWS/FF_FluxA_Preflight.png</image:loc>
      <image:title>EXPERIENCE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502396833016-JPCSETUNYO7NHWKLVUU0/SUPERBIA_05A.png</image:loc>
      <image:title>EXPERIENCE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502396835885-K1J22L53WLH356TLVR17/SUPERBIA_04A.png</image:loc>
      <image:title>EXPERIENCE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502396885173-FXY9YLH1I95Q67DR4F7W/SUPERBIA_03A.png</image:loc>
      <image:title>EXPERIENCE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502396901647-LAQUHA5CKHH304RY43FV/SUPERBIA_02A.png</image:loc>
      <image:title>EXPERIENCE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502396986337-ZF7ONISET45DZ26E6TLS/SUPERBIA_01A.png</image:loc>
      <image:title>EXPERIENCE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502396961882-KA8YCWUJVW5DIKIY8U9L/SUPERBIA_01A.png</image:loc>
      <image:title>EXPERIENCE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1433363353623-BHU3WFI3XR5B7EXF19OB/MuseOn2.0-01.png</image:loc>
      <image:title>EXPERIENCE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502939313420-FEFPO83CSAL3Y01XZOEI/PLAYforGOOD_HOTSITE2.png</image:loc>
      <image:title>EXPERIENCE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502939349916-OUSJWAYY1ANVODFSGK6P/iPhone6+-+Front+Gold.png</image:loc>
      <image:title>EXPERIENCE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502939332614-TIBY3HSKVB1CKK9V9S3V/COCARSATOSBRINDE_BONE_FRONTBK3_4.png</image:loc>
      <image:title>EXPERIENCE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502939350503-057OMJ3ATA51W1X2S888/PLAYfofGOOD_WATERBOTTLE.png</image:loc>
      <image:title>EXPERIENCE</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.matthiasbrendler.com/brand</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1503965082930-U3THZ0GYZ740BCKM8VYW/OPUSINSIDEPAN1B1+.jpg</image:loc>
      <image:title>BRANDS - RETAIL STORE EXPERIENCE BRANDING</image:title>
      <image:caption>RETAIL STORE EXPERIENCE BRANDING</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1421777916177-SDEOD46DC5FX6P7TOACH/image-asset.jpeg</image:loc>
      <image:title>BRANDS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502884555281-7OGTVSZGQFG3590OSFF5/zzz-01_COMPREVENDE.png</image:loc>
      <image:title>BRANDS - BUY AND SELL</image:title>
      <image:caption>CAMPAIGN LAUNCHING MARKETPLACE FOR THE CIRCULAR ECONOMY</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502884569279-0BZINOHTRHK1KLSES4LV/zzz-03_FACABEM.png</image:loc>
      <image:title>BRANDS - DO GOOD</image:title>
      <image:caption>CAMPAIGN LAUNCHING MARKETPLACE FOR THE CIRCULAR ECONOMY</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502884562771-HVBGZ9BE3I490DRXAPYA/zzz-02_DESAPEGE.png</image:loc>
      <image:title>BRANDS - PURGE</image:title>
      <image:caption>CAMPAIGN LAUNCHING MARKETPLACE FOR THE CIRCULAR ECONOMY</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1503965082930-U3THZ0GYZ740BCKM8VYW/OPUSINSIDEPAN1B1+.jpg</image:loc>
      <image:title>BRANDS - RETAIL STORE EXPERIENCE BRANDING</image:title>
      <image:caption>RETAIL STORE EXPERIENCE BRANDING</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1503793102656-CFSMTQ38KYEB6KGVSFL9/O2BarraPan02_STAIRS.jpg</image:loc>
      <image:title>BRANDS</image:title>
      <image:caption>RETAIL BRAND CREATION: STORE EXPERIENCE DESIGN / ENTRANCE VIEW</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1503793094647-1OXUL7NHV0V7JGOU4WUS/O2BarraPan04_SHELVES.jpg</image:loc>
      <image:title>BRANDS</image:title>
      <image:caption>RETAIL BRAND CREATION: STORE EXPERIENCE DESIGN / ENTRANCE VIEW FROM RIGHT</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1504463454868-WIX3D0IDBDD7WI1RUY3D/OpusOne_Bags.jpg</image:loc>
      <image:title>BRANDS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1503963232467-U0O2S55WQLOG0FSWKXD3/O2_Barra_Pan_08_09.jpg</image:loc>
      <image:title>BRANDS</image:title>
      <image:caption>RETAIL BRAND CREATION: STORE EXPERIENCE DESIGN / EXTERNAL VIEW</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502481965840-77AZRF4QO6KUBYVSQOGD/Brand_0008_Galeria-Secreta.png</image:loc>
      <image:title>BRANDS - NAMING + BRAND IDENTITY DESIGN</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502485023271-Y3L4AHHFBV5U1X9FRS9U/Brand_0000_Jenna.png</image:loc>
      <image:title>BRANDS - REPOSITIONING + BRAND IDENTITY DESIGN</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502488904491-H3NVEXMEPMBQHNZTW926/Brand_0012_MeuCFO.png</image:loc>
      <image:title>BRANDS - NAMING + BRAND IDENTITY DESIGN</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502489386548-1SSQ5NSQQMZDFH7LS2GE/Brand_0012_PLAYForGOOD.png</image:loc>
      <image:title>BRANDS - NAMING + BRAND IDENTITY DESIGN</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502484617662-LJK5A5IU2D363CA2X5PZ/Brand_0010_Badadi-k.png</image:loc>
      <image:title>BRANDS - BRAND IDENTITY DESIGN</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502484905831-FUNFT6USK1WD0DQEJ53M/Brand_0003_Grounwork.png</image:loc>
      <image:title>BRANDS - BRAND IDENTITY DESIGN</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502486377134-OYJHVXZM3RFS403NE7OU/Brand_0001_MileHigh-Roller.png</image:loc>
      <image:title>BRANDS - BRAND IDENTITY DESIGN</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502488575411-ZGE37B8GCCAIH4B3ZBBS/Brand_0005_FFTD.png</image:loc>
      <image:title>BRANDS - BRAND IDENTITY DESIGN</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502480585030-ZEVDSMZ2BJPLVLB2OG5U/Brand_0004_Siderugica-Ibirac%CC%A7u.png</image:loc>
      <image:title>BRANDS - BRAND IDENTITY DESIGN</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502480587327-T0C53CTGGKBM590JII3P/Brand_0006_EARJ.png</image:loc>
      <image:title>BRANDS - BRAND IDENTITY DESIGN</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502936640011-9EYA8ZSKB8QOGV5GUFJE/The-Content-Branding-Company.png</image:loc>
      <image:title>BRANDS - NAMING + BRAND IDENTITY DESIGN</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502480590728-ZDXK19ROIC1OLPTJO2E5/Brand_0007_MuseOn2.png</image:loc>
      <image:title>BRANDS - NAMING + BRAND IDENTITY DESIGN</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1433870404719-726VW4OR397QFV4NBSKI/Logo-Architecture</image:loc>
      <image:title>BRANDS</image:title>
      <image:caption>BRAND IDENTITY DESIGN: POSITIONING, VISUAL IDENTITY SYSTEM, BUSINESS DESIGN (BPO + ERP)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1421778239873-7AWFRY78J0JHLJ4Y56HO/image-asset.jpeg</image:loc>
      <image:title>BRANDS</image:title>
      <image:caption>NAMING + BRAND IDENTITY DESIGN:  CREATION, VISUAL IDENTITY SYSTEM, WEBSITE, PRINT</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502920309493-PPACT1LROZRJVEUUQMY0/0000_JennaJameson-00.png</image:loc>
      <image:title>BRANDS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502919611020-PDPD94S613D9O4XMYQZG/0001_JennaJameson-01.png</image:loc>
      <image:title>BRANDS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502919630339-3LZKFNL21D9E96OKL26Y/0002_JennaJameson-02.png</image:loc>
      <image:title>BRANDS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502920664671-1XUM353PJ9TJVAZ9YOF7/0003_JennaJameson-03.png</image:loc>
      <image:title>BRANDS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502919655137-DP24S5UBFR01S7I3934Z/0004_JennaJameson-04.png</image:loc>
      <image:title>BRANDS</image:title>
    </image:image>
    <image:image>
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      <image:title>BRANDS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502919685092-6SXBTV9WNOF85G2AG2H4/0006_JennaJameson-06.png</image:loc>
      <image:title>BRANDS</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502919694332-QALJSDJF3CQ4VJS1G7UT/0007_JennaJameson-07.png</image:loc>
      <image:title>BRANDS</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502920446274-6GJZJW6OE5D41EMRRAPF/Pages+from+Jenna_ebook+16.png</image:loc>
      <image:title>BRANDS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1423764408806-U5FIELU8WW6D0N2GCBZX/mhcover-crop.jpg</image:loc>
      <image:title>BRANDS</image:title>
      <image:caption>BRAND IDENTITY DESIGNER: MANIFESTO + PACKAGING : CONCEPT, PHOTOGRAPHY, DESIGN, PRODUCTION</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1433363353623-BHU3WFI3XR5B7EXF19OB/MuseOn2.0-01.png</image:loc>
      <image:title>BRANDS</image:title>
      <image:caption>BRANDED EXPERIENCE CREATOR: LEARNING CONTENT, SPACES + SYSTEMS: CONCEPT, DESIGN, PRODUCTION, ITERATIVE IMPROVEMENT</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1423764654615-PJFIQZINQFXN4MZQNRT4/PLAYLab.jpg</image:loc>
      <image:title>BRANDS</image:title>
      <image:caption>BRAND IDENTITY DESIGNER:  HANDS-ON DESIGN THINKING FOR K-12 SCHOOLS. I CREATED IT AS A LEARNING WORKSHOP METHODOLOGY FOCUSED ON 3 STEPS: PROBLEMATIZING, PROTOTYPING AND PRESENTING CREATIVE SOLUTIONS.  I ALSO UTILIZE A WIDE VARIETY OF LOW TECH AS WELL AS HIGH TECH MATERIALS, TOOLS AND CONTENT.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.matthiasbrendler.com/create-content</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502716172599-S64U5ANHW31AJXT3N0W1/Print01_ExoticErotic.jpg</image:loc>
      <image:title>CONTENT - “The Exotic Erotic”, Editorial, PRINT</image:title>
      <image:caption>“The Exotic Erotic” is an account of my experience as a US expat designer from New York adapting to a different culture through the experience – al be it embrassing – of creating lingerie advertising a foreign feminine audience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502716181090-KCEVK6LWNJSLXIU18DW2/Print02_WayFinding.jpg</image:loc>
      <image:title>CONTENT - "Way Finding", Book Review, PRINT</image:title>
      <image:caption>“Wayfinding” is my book review of “Placing Words: "Symbols, Space and the City" by William Mitchell, Director of MIT’s Media, Art and Science Program.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502716187736-5QGP47744GRTHMJMHQRX/Print04_FlowerPower.jpg</image:loc>
      <image:title>CONTENT - “Flower Power”, Editorial, Print Magazine</image:title>
      <image:caption>“Flower Power” is my story of of Marimekko, the store Design Research modern design affected me as a designer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502716195921-OHKF8FLLX2BK0Z4VMW8C/Print03_MotherTongue.jpg</image:loc>
      <image:title>CONTENT - "Mother Tongue",  Museum Review, PRINT</image:title>
      <image:caption>"Mother Tongue" In São Paulo, Brazil, the Museum of the Portuguese Language Vividly Unites Cultural and Identity." The very 1st feature article about the world's 1st language museum. print Global Dialogues jan/feb 2007</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502718264991-2R62CX58O4KVBQPBVSHB/Qattar-Fernanda_Marques.png</image:loc>
      <image:title>CONTENT - Interview, Interview, Brazilian architect Fernanda Marques, QATAR AIRLINES FIRST-CLASS INFLIGHT MAGAZINE</image:title>
      <image:caption>A feature for Qatar Airlines 1st class magazine Oryx:, an interview with esteemed Brazilian architect Fernanda Marques. Click to open a new window to read the full article on Scribd.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502718279600-NL5GPZ4FMJRBP32152Z6/Qattar-SuzannaSchlemm_My_Favorite_Street.png</image:loc>
      <image:title>CONTENT - Interview, Brazilian Painter Suzanna Schlemm, QATAR AIRLINES FIRST-CLASS INFLIGHT MAGAZINE</image:title>
      <image:caption>Interview with Brazilian Painter Suzanna Schlemm about her Favorite Street Feature for Qatar Airlines 1st class magazine Oryx:, an interview with emerging Brazilian painter Suzanna Schlemm. Click to open a new window to read the full article on Scribd.</image:caption>
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      <image:title>CONTENT</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502378861696-7YBZ08495HHZLWEFO87H/SUM2030_HumanMobility.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502378865152-N9LM8XAHX69T3I6Z4QGD/SUM2030_FutureCar.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502291476705-6QBPRMHDYDZCW90R0UB4/GM_0005_PARTNERSHIPS.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502291478060-5LU4OFF4QPZS535MANQH/GM_0001_CONTENT-MATRIX-ZOOM-2.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502292154762-SMT1UTDXIU8HOEXZV9Q0/PYRAMID2.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502292157807-ILBF0N991HU16YU6MYXK/PYRAMID3.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1502292160217-5Y8J4J6CMFRBZIE1P79F/PYRAMID4.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1423762682484-0DFOSQ7BQV78HVCLV5PG/image-asset.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1423764654615-PJFIQZINQFXN4MZQNRT4/PLAYLab.jpg</image:loc>
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  </url>
  <url>
    <loc>http://www.matthiasbrendler.com/homey</loc>
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    <priority>0.75</priority>
    <lastmod>2025-05-28</lastmod>
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      <image:title>HOMEY - LOGGED-IN, MAIN TASK SCREEN (Copy)</image:title>
      <image:caption>TOGGLE AVAILABILITY GO TO LIST OF DELIVERIES AWAITING DRIVER COMMUNICATION CENTER EVENTS + ISSUES</image:caption>
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      <image:title>HOMEY - SELECT NEXT DELIVERY (Copy)</image:title>
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      <image:title>HOMEY - AVAILABLE DELIVERIES LIST (Copy)</image:title>
      <image:caption>SELECT ONE OR ALL AND CONFIRM TO START DELIVERY. CLIENT BI AUTOMATICALLY UPDATED IN REAL-TIME WITH EACH DRIVER INPUT.</image:caption>
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      <image:title>HOMEY - CONFIRM SELECTED DELIVERY (Copy)</image:title>
      <image:caption>CLIENT BI AUTOMATICALLY UPDATED IN REAL-TIME WITH EACH DRIVER INPUT.</image:caption>
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      <image:title>HOMEY - ROUTING APP PREFERENCES (Copy)</image:title>
      <image:caption>SELECT GPS APP FROM WAZE, GOOGLE MAPS, GARMIN OR TOMTOM.</image:caption>
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      <image:title>HOMEY - DRIVER LOG INPUT (Copy)</image:title>
      <image:caption>DRIVER DOCUMENTS DELIVERY AS A CHECKIN, INPUTS RECIPIENT NAME, ID,  PHOTOGRAPH OF DESTINATION AND ADDS ROUTE EVENT FLAGS AS NEEDED. SYSTEM UPDATES THE CLIENT’S BI IN REAL-TIME. DRIVER CAN THEN CONTINUE ON TO NEXT DELIVERY OR OPT TO TOGGLE “OFF” AVAILABILITY UNTIL READY RESUME.</image:caption>
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      <image:title>HOMEY - ROUTE ISSUE FLAGGING (Copy)</image:title>
      <image:caption>ROUTE ISSUE FLAGS ARE SITUATIONS THAT ADVERSELY AFFECT DELIVERY AND ARE ACCESSIBLE ON THE MAIN TASK SCREEN. ADDING SUCH DETAIL TO THE DELIVERY RECORD GIVES THE CLIENT’S CUSTOMER SERVICE REALTIME DELIVERY STATUS FOR KEEPING THEIR CUSTOMERS INFORMED.</image:caption>
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      <image:title>First Flight Training Design - Infographic: Business Process (Copy)</image:title>
      <image:caption>Infographic: Business Process Designed internal business workflow processes via creation of intranet and SalesForce environment.</image:caption>
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      <image:title>First Flight Training Design - First Flight Training Design (Copy)</image:title>
      <image:caption>First Flight Training Design First Flight Training Design Naming, repositioning and branding for aviation CRM (Crew Resource Management consultancy.   Designed new brand identity and repositioned company to focus on growth in corporate executive training. Redesigned business process implemented via SalesForce</image:caption>
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      <image:title>First Flight Training Design - Brand Identity Guidelines: First Flight Training Design (Copy)</image:title>
      <image:caption>Brand Identity Guidelines: First Flight Training Design Naming, repositioning and branding for aviation CRM (Crew Resource Management consultancy.   Designed new brand identity and repositioned company to focus on growth in corporate executive training. Redesigned business process implemented via SalesForce</image:caption>
    </image:image>
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      <image:title>First Flight Training Design - Brand Identity Guidelines (Copy)</image:title>
      <image:caption>Brand Identity Guidelines</image:caption>
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    <image:image>
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      <image:title>First Flight Training Design - Brand Identity Guidelines (Copy)</image:title>
      <image:caption>Brand Identity Guidelines</image:caption>
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      <image:title>First Flight Training Design - Brand Identity Guidelines (Copy)</image:title>
      <image:caption>Brand Identity Guidelines</image:caption>
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      <image:title>First Flight Training Design - Brand Identity Guidelines (Copy)</image:title>
      <image:caption>Brand Identity Guidelines</image:caption>
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      <image:title>First Flight Training Design - Brand Identity Guidelines (Copy)</image:title>
      <image:caption>Brand Identity Guidelines</image:caption>
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      <image:title>First Flight Training Design - Brand Identity Guidelines (Copy)</image:title>
      <image:caption>Brand Identity Guidelines</image:caption>
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      <image:caption>Brand Identity Guidelines</image:caption>
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      <image:caption>Brand Identity Guidelines</image:caption>
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      <image:caption>Brand Identity Guidelines</image:caption>
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      <image:title>First Flight Training Design - Brand Identity Guidelines (Copy)</image:title>
      <image:caption>Brand Identity Guidelines</image:caption>
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      <image:title>MileHigh: Brand Image + Sales Launch</image:title>
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      <image:title>Education - MuseOn 2.0: Design-Based Learning (Copy)</image:title>
      <image:caption>MuseOn 2.0: Design-Based Learning BRAND VISION Create brand value and ROI through design-based learning spaces and custom content. Drive educational innovation that promotes continual improvement. Ensure both the school’s the strategic differentiation in the marketplace in the form of the learning experience itself.  Design + Implement ”Learning by Design”, a K-12 design-based learning approach modeled on the best practices of the Smithsonian Cooper-Hewitt National Museum of Design and the Stanford D-School. Provide prospective and existing students fun design activities for building 21st century skills.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1433364324842-OGDF10U10B099SL60MTL/MuseOn2.0-02.png</image:loc>
      <image:title>Education - MuseOn 2.0: Design-based Learning (Copy)</image:title>
      <image:caption>MuseOn 2.0: Design-based Learning BRAND VISION Create brand value and ROI through design-based learning spaces and custom content. Drive educational innovation that promotes continual improvement. Ensure both the school’s the strategic differentiation in the marketplace in the form of the learning experience itself.  Design + Implement ”Learning by Design”, a K-12 design-based learning approach modeled on the best practices of the Smithsonian Cooper-Hewitt National Museum of Design and the Stanford D-School. Provide prospective and existing students fun design activities for building 21st century skills.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1433364432252-IGMKLPXDOM56KYCMMWOT/MuseOn2.0-03.png</image:loc>
      <image:title>Education - MuseOn 2.0: Design-Based Learning (Copy)</image:title>
      <image:caption>MuseOn 2.0: Design-Based Learning BRAND VISION Create brand value and ROI through design-based learning spaces and custom content. Drive educational innovation that promotes continual improvement. Ensure both the school’s the strategic differentiation in the marketplace in the form of the learning experience itself.  Design + Implement ”Learning by Design”, a K-12 design-based learning approach modeled on the best practices of the Smithsonian Cooper-Hewitt National Museum of Design and the Stanford D-School. Provide prospective and existing students fun design activities for building 21st century skills.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1433365081566-NUFK3OHCP4KZ80ZIR0QH/MuseOn_Wall_01_LoRes.png</image:loc>
      <image:title>Education - MuseOn 2.0: Design-Based Learning (Copy)</image:title>
      <image:caption>MuseOn 2.0: Design-Based Learning MEGA INFOGRAPHIC 200 years of “design by nature” Form ,Function,Systems /Processes</image:caption>
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    <image:image>
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      <image:title>Education - Educational Branding: From the Inside Out (Copy)</image:title>
      <image:caption>Educational Branding: From the Inside Out The idea for this alphabet originated need for branded visual identifier that could be not misconstrued as a separate entity, but rather a sub-brand. These are students from various PhysEd activities like Capoeira, Ballet and yoga. Needless to say we all had a blast (especially me!).</image:caption>
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    <image:image>
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      <image:title>Education - Design a new Preschool Visual Program (Copy)</image:title>
      <image:caption>Design a new Preschool Visual Program It was April 2005 and the American School of Rio de Janeiro needed to open a new satellite preschool to meet the soaring numbers of expats largely due to an oil boom. A quick succession of branding challenges led to an opportunity to design the school and multi-year contract.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Education - Design as Differentiator: Created one-of-a-kind Content   (Copy)</image:title>
      <image:caption>Design as Differentiator: Created one-of-a-kind Content After the opening + 100% matriculation of the preschool I designed,I was retained as to lead communication + design. During the subsequent years I initiated, conceived and executed over a hundred projects and provided guidance on a variety of challenges. From the very beginning, the focus of my design strategy was on creating value through integrated learning experiences that were consistently implemented, branded and communicated.</image:caption>
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    <image:image>
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      <image:title>Education - FROM COMMUNICATION TO CREATING CONTENT (Copy)</image:title>
      <image:caption>FROM COMMUNICATION TO CREATING CONTENT Even a calendar can be fun and engaging. Each month, a window into different worlds of knowledge, fuel for curiosity. A running flipbook in the corner, and factoids at the end of each week inspire kids to keep going My focus was on creating unique own-able value by making the school’s own content, a desired experience. It successfully engaged students because it was irreverent, deep, playful and consistently branded. It was a success with parents because they witnessed their children actively learning to manage their time and organize their work. I was able to get the school to walk their talk which was at the heart of my over-arching strategy.</image:caption>
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      <image:title>Education - PLAYLab: Discovery Learning System (Copy)</image:title>
      <image:caption>PLAYLab: Discovery Learning System EDUCATIONAL INNOVATION AS A BRAND STRATEGY FOR PRIVATE SCHOOLS Make learning fun,  low cost + low tech AND target S.T.E.A.M.  federal guidelines. COMPONENTS 3-ring Daily Binder:  — Pockets for Home-to-School-Home Communication — Ziploc-ish storage pocket — GTD for kids — Subject area color-coded divider insert pocjets  teacher insert-ready — 8 different Paper stock: designs for each grade +subject — Color-coded learning unit summary template — Color-coded classroom storage box by subject area with student id insert pouch — Discovery Box: where students store discovery summaries when they connect an idea from 1 subject to ideas in another.</image:caption>
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    <image:image>
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      <image:title>Education - PLAYLab: Discovery Learning System (Copy)</image:title>
      <image:caption>PLAYLab: Discovery Learning System EDUCATIONAL INNOVATION AS A BRAND STRATEGY FOR PRIVATE SCHOOLS Make learning fun,  low cost + low tech AND target S.T.E.A.M.  federal guidelines. COMPONENTS SHOWN HERE — 7  subject, color-coded learning unit summary templates — 8-12 Educational Unit Summary Templates per subject area — 7  subject, color-coded classroom storage boxes for each student — 1 Discovery Box: where students keep each semester's discovery summaries + carry forward year to year  </image:caption>
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    <image:image>
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      <image:title>HOMEY (Copy)</image:title>
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      <image:title>HOMEY (Copy) - SIGN-UP (Copy) (Copy)</image:title>
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      <image:title>HOMEY (Copy) - LOGGED-IN, MAIN TASK SCREEN (Copy) (Copy)</image:title>
      <image:caption>TOGGLE AVAILABILITY GO TO LIST OF DELIVERIES AWAITING DRIVER COMMUNICATION CENTER EVENTS + ISSUES</image:caption>
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      <image:title>HOMEY (Copy) - SELECT NEXT DELIVERY (Copy) (Copy)</image:title>
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      <image:title>HOMEY (Copy) - AVAILABLE DELIVERIES LIST (Copy) (Copy)</image:title>
      <image:caption>SELECT ONE OR ALL AND CONFIRM TO START DELIVERY. CLIENT BI AUTOMATICALLY UPDATED IN REAL-TIME WITH EACH DRIVER INPUT.</image:caption>
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      <image:title>HOMEY (Copy) - CONFIRM SELECTED DELIVERY (Copy) (Copy)</image:title>
      <image:caption>CLIENT BI AUTOMATICALLY UPDATED IN REAL-TIME WITH EACH DRIVER INPUT.</image:caption>
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      <image:title>HOMEY (Copy) - ROUTING APP PREFERENCES (Copy) (Copy)</image:title>
      <image:caption>SELECT GPS APP FROM WAZE, GOOGLE MAPS, GARMIN OR TOMTOM.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1501944993671-OYEA614NW5I3MW1SJXIR/23Cargo_06b.png</image:loc>
      <image:title>HOMEY (Copy) - DRIVER LOG INPUT (Copy) (Copy)</image:title>
      <image:caption>DRIVER DOCUMENTS DELIVERY AS A CHECKIN, INPUTS RECIPIENT NAME, ID,  PHOTOGRAPH OF DESTINATION AND ADDS ROUTE EVENT FLAGS AS NEEDED. SYSTEM UPDATES THE CLIENT’S BI IN REAL-TIME. DRIVER CAN THEN CONTINUE ON TO NEXT DELIVERY OR OPT TO TOGGLE “OFF” AVAILABILITY UNTIL READY RESUME.</image:caption>
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      <image:title>HOMEY (Copy) - ROUTE ISSUE FLAGGING (Copy) (Copy)</image:title>
      <image:caption>ROUTE ISSUE FLAGS ARE SITUATIONS THAT ADVERSELY AFFECT DELIVERY AND ARE ACCESSIBLE ON THE MAIN TASK SCREEN. ADDING SUCH DETAIL TO THE DELIVERY RECORD GIVES THE CLIENT’S CUSTOMER SERVICE REALTIME DELIVERY STATUS FOR KEEPING THEIR CUSTOMERS INFORMED.</image:caption>
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      <image:title>HOMEY (Copy) - MESSAGING SCREEN (Copy) (Copy)</image:title>
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      <image:title>HOMEY (Copy) - LOGIN ERROR SCREEN  (Copy) (Copy)</image:title>
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  <url>
    <loc>http://www.matthiasbrendler.com/gallery-ea-e-1</loc>
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    <lastmod>2025-07-31</lastmod>
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      <image:title>Education (Copy) - MuseOn 2.0: Design-Based Learning (Copy) (Copy)</image:title>
      <image:caption>MuseOn 2.0: Design-Based Learning BRAND VISION Create brand value and ROI through design-based learning spaces and custom content. Drive educational innovation that promotes continual improvement. Ensure both the school’s the strategic differentiation in the marketplace in the form of the learning experience itself.  Design + Implement ”Learning by Design”, a K-12 design-based learning approach modeled on the best practices of the Smithsonian Cooper-Hewitt National Museum of Design and the Stanford D-School. Provide prospective and existing students fun design activities for building 21st century skills.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1433364324842-OGDF10U10B099SL60MTL/MuseOn2.0-02.png</image:loc>
      <image:title>Education (Copy) - MuseOn 2.0: Design-based Learning (Copy) (Copy)</image:title>
      <image:caption>MuseOn 2.0: Design-based Learning BRAND VISION Create brand value and ROI through design-based learning spaces and custom content. Drive educational innovation that promotes continual improvement. Ensure both the school’s the strategic differentiation in the marketplace in the form of the learning experience itself.  Design + Implement ”Learning by Design”, a K-12 design-based learning approach modeled on the best practices of the Smithsonian Cooper-Hewitt National Museum of Design and the Stanford D-School. Provide prospective and existing students fun design activities for building 21st century skills.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1433364432252-IGMKLPXDOM56KYCMMWOT/MuseOn2.0-03.png</image:loc>
      <image:title>Education (Copy) - MuseOn 2.0: Design-Based Learning (Copy) (Copy)</image:title>
      <image:caption>MuseOn 2.0: Design-Based Learning BRAND VISION Create brand value and ROI through design-based learning spaces and custom content. Drive educational innovation that promotes continual improvement. Ensure both the school’s the strategic differentiation in the marketplace in the form of the learning experience itself.  Design + Implement ”Learning by Design”, a K-12 design-based learning approach modeled on the best practices of the Smithsonian Cooper-Hewitt National Museum of Design and the Stanford D-School. Provide prospective and existing students fun design activities for building 21st century skills.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1433365081566-NUFK3OHCP4KZ80ZIR0QH/MuseOn_Wall_01_LoRes.png</image:loc>
      <image:title>Education (Copy) - MuseOn 2.0: Design-Based Learning (Copy) (Copy)</image:title>
      <image:caption>MuseOn 2.0: Design-Based Learning MEGA INFOGRAPHIC 200 years of “design by nature” Form ,Function,Systems /Processes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1432241107406-HC539VGUQ5QS3HHOFD2M/22.jpg</image:loc>
      <image:title>Education (Copy) - Educational Branding: From the Inside Out (Copy) (Copy)</image:title>
      <image:caption>Educational Branding: From the Inside Out The idea for this alphabet originated need for branded visual identifier that could be not misconstrued as a separate entity, but rather a sub-brand. These are students from various PhysEd activities like Capoeira, Ballet and yoga. Needless to say we all had a blast (especially me!).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1421348413914-3JORT05NDIPVAJRIOU50/21.jpg</image:loc>
      <image:title>Education (Copy) - Design a new Preschool Visual Program (Copy) (Copy)</image:title>
      <image:caption>Design a new Preschool Visual Program It was April 2005 and the American School of Rio de Janeiro needed to open a new satellite preschool to meet the soaring numbers of expats largely due to an oil boom. A quick succession of branding challenges led to an opportunity to design the school and multi-year contract.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1421348414136-RV118ZLHYTJUIICZ697U/23.jpg</image:loc>
      <image:title>Education (Copy) - Design as Differentiator: Created one-of-a-kind Content   (Copy) (Copy)</image:title>
      <image:caption>Design as Differentiator: Created one-of-a-kind Content After the opening + 100% matriculation of the preschool I designed,I was retained as to lead communication + design. During the subsequent years I initiated, conceived and executed over a hundred projects and provided guidance on a variety of challenges. From the very beginning, the focus of my design strategy was on creating value through integrated learning experiences that were consistently implemented, branded and communicated.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1602121277675-WNM2VXRY3976RIOLIGOY/24-EARJ-AGENDA.jpg</image:loc>
      <image:title>Education (Copy) - FROM COMMUNICATION TO CREATING CONTENT (Copy) (Copy)</image:title>
      <image:caption>FROM COMMUNICATION TO CREATING CONTENT Even a calendar can be fun and engaging. Each month, a window into different worlds of knowledge, fuel for curiosity. A running flipbook in the corner, and factoids at the end of each week inspire kids to keep going My focus was on creating unique own-able value by making the school’s own content, a desired experience. It successfully engaged students because it was irreverent, deep, playful and consistently branded. It was a success with parents because they witnessed their children actively learning to manage their time and organize their work. I was able to get the school to walk their talk which was at the heart of my over-arching strategy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1421348402714-BQDHZQSF0CS3LGS7N4DO/19.jpg</image:loc>
      <image:title>Education (Copy) - PLAYLab: Discovery Learning System (Copy) (Copy)</image:title>
      <image:caption>PLAYLab: Discovery Learning System EDUCATIONAL INNOVATION AS A BRAND STRATEGY FOR PRIVATE SCHOOLS Make learning fun,  low cost + low tech AND target S.T.E.A.M.  federal guidelines. COMPONENTS 3-ring Daily Binder:  — Pockets for Home-to-School-Home Communication — Ziploc-ish storage pocket — GTD for kids — Subject area color-coded divider insert pocjets  teacher insert-ready — 8 different Paper stock: designs for each grade +subject — Color-coded learning unit summary template — Color-coded classroom storage box by subject area with student id insert pouch — Discovery Box: where students store discovery summaries when they connect an idea from 1 subject to ideas in another.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1421348405239-RBEFSND35O4BH3W8X8BI/20.jpg</image:loc>
      <image:title>Education (Copy) - PLAYLab: Discovery Learning System (Copy) (Copy)</image:title>
      <image:caption>PLAYLab: Discovery Learning System EDUCATIONAL INNOVATION AS A BRAND STRATEGY FOR PRIVATE SCHOOLS Make learning fun,  low cost + low tech AND target S.T.E.A.M.  federal guidelines. COMPONENTS SHOWN HERE — 7  subject, color-coded learning unit summary templates — 8-12 Educational Unit Summary Templates per subject area — 7  subject, color-coded classroom storage boxes for each student — 1 Discovery Box: where students keep each semester's discovery summaries + carry forward year to year  </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1433364118252-S5XYEK882XCM0LP8GDAS/LearningSystem3.png</image:loc>
      <image:title>Education (Copy) - PLAYLab: Discovery Learning System (Copy) (Copy)</image:title>
      <image:caption>PLAYLab: Discovery Learning System EDUCATIONAL INNOVATION AS A BRAND STRATEGY FOR PRIVATE SCHOOLS Make learning fun,  low cost + low tech AND target S.T.E.A.M.  federal guidelines. COMPONENTS SHOWN HERE — 7  subject, color-coded learning unit summary templates — 8-12 Educational Unit Summary Templates per subject area — 7  subject, color-coded classroom storage boxes for each student — 1 Discovery Box: where students keep each semester's discovery summaries + carry forward year to year</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1421348378502-GW9FHGJU6AZQ0POC0EH9/11.jpg</image:loc>
      <image:title>Education (Copy) - The MuseOn Turns Teachers into Curators (Copy) (Copy)</image:title>
      <image:caption>The MuseOn Turns Teachers into Curators EDUCATIONAL INNOVATION AS A BRAND STRATEGY FOR PRIVATE SCHOOLS In 2009, I created the “MuseOn”, an alternative learning space that transforms teachers into curators. It is a museum-in-a-classroom that provides students 5 different activities for exploring 1 common theme. The original “Musaeum” is the ancient Greek origin of the word Museum. More than a collection, the “Musaeum” was an interactive space, dedicated to music, poetry, philosophy and knowledge – a temple dedicated to the muses: to creativity and inspiration.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Education (Copy) - The MuseOn 1.0 Turns Teachers into Curators (Copy) (Copy)</image:title>
      <image:caption>The MuseOn 1.0 Turns Teachers into Curators EDUCATIONAL INNOVATION AS A BRAND STRATEGY FOR PRIVATE SCHOOLS • 1 THEME THROUGH 5 LEARNING LENSES •  SHADOW PUPPET THEATER  In 2009, I created the “MuseOn”, an alternative learning space that transforms teachers into curators. It is a museum-in-a-classroom that provides students 5 different activities for exploring 1 common theme.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1421348383098-BOH9TL9OJJM4U6M54YPF/13.jpg</image:loc>
      <image:title>Education (Copy) - The MuseOn 1.0 Turns Teachers into Curators (Copy) (Copy)</image:title>
      <image:caption>The MuseOn 1.0 Turns Teachers into Curators EDUCATIONAL INNOVATION AS A BRAND STRATEGY FOR PRIVATE SCHOOLS 1 THEME THROUGH 5 LEARNING LENSES •  PROJECTION MAGNETIC WALL PUZZLE In 2009, I created the “MuseOn”, an alternative learning space that transforms teachers into curators. It is a museum-in-a-classroom that provides students 5 different activities for exploring 1 common theme.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1421348384885-WQNUZFKA0PW3NAM3BL1Y/14.jpg</image:loc>
      <image:title>Education (Copy) - The MuseOn 1.0 Turns Teachers into Curators (Copy) (Copy)</image:title>
      <image:caption>The MuseOn 1.0 Turns Teachers into Curators EDUCATIONAL INNOVATION AS A BRAND STRATEGY FOR PRIVATE SCHOOLS •  WIDESCREEN THEATER •  4 OF 5 LEARNING LENSES</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1421348391782-4N4RBFAAOVKUZABOSJPO/15.jpg</image:loc>
      <image:title>Education (Copy) - The MuseOn 1.0 Turns Teachers into Curators (Copy) (Copy)</image:title>
      <image:caption>The MuseOn 1.0 Turns Teachers into Curators EDUCATIONAL INNOVATION AS A BRAND STRATEGY FOR PRIVATE SCHOOLS •  REALTIME PLANETARIUM VIA OPEN SOURCE SOFTWARE •  5 OF 5 LEARNING LENSES</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/518415c8e4b0046126d31ad3/1421348396647-ILHJS5DL72TBN51LB6BQ/16.jpg</image:loc>
      <image:title>Education (Copy) - The MuseOn 1.0 Turns Teachers into Curators (Copy) (Copy)</image:title>
      <image:caption>The MuseOn 1.0 Turns Teachers into Curators EDUCATIONAL INNOVATION AS A BRAND STRATEGY FOR PRIVATE SCHOOLS — TIMEFRAMES   — 2 OF 5 LEARNING LENSES</image:caption>
    </image:image>
    <image:image>
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      <image:title>Education (Copy) - The MuseOn 1.0 Turns Teachers into Curators (Copy) (Copy)</image:title>
      <image:caption>The MuseOn 1.0 Turns Teachers into Curators EDUCATIONAL INNOVATION AS A BRAND STRATEGY FOR PRIVATE SCHOOLS Designing holistic a 360º experience is a key differentiator for parents when selecting schools. Designed the furniture to be fun and modular.   </image:caption>
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