TELPHONE: (646) 775-6157
Specializing in design grounded in empathy, play, content and human factors that attracts, retains and grows audiences. Expertise using User Experience Design and Design Thinking across design phases, strategic challenges, media and platforms.
MATTHIAS BRENDLER DESIGN, RIO DE JANEIRO/SÃO PAULO, 2003-PRESENT
Matthias Brendler Design is the studio I founded in May 2003 after moving to Rio de Janeiro from NYC. Reflecting Brazil's culture of creativity and possibility, the studio brings an optimistic approach and focus on longer-term sustainable growth.
CLIENTS PROJECTS AND ROLES:
BADADI, DIGITAL ADVERTISING AGENCY, BR
Led brand positioning, design and in-bound multichannel strategies for a digital marketing agency start-up. Grew revenue by 50% In first 6 months by expanding existing contracts and bringing in new clients. Hands-on design and creative direction for e-commerce, websites, applications, and film.
OPTUM, HEALTHCARE, BRAZIL
Created omni-channel in-bound content strategy and an endomarketing platform for the world's second largest healthcare company.
GENERAL MOTORS, BR, US, JP, KP
Project Lead: managed a global innovation project on sustainable urban mobility, coordinated a team of 50 across 5 continents in research, co-creation and production. Designed a gamified innovation process, delivered 160 pg book with 32 new sustainable business propositions.
DISCOVERY CHANNEL LATAM, US, LATAM
TV Brand Storyteller: wrote and directed a trilingual film short with results that exceeded sales targets by 20%.
RAPP BRASIL, BR
Integrated Media Strategist and Designer: developed disruptive OOH digital platform Itaú, MasterCard, Pepsi and SAP.
MITI INTELIGÊNCIA, BR
Data Product Designer: led Concept, UX and Interface Design, created a scalable and customizable web application/ dashboard that invites playful exploration of all Brazilian online news on a single page.
OI TELECOM, BR
Interactive and Motion Designer: led Concept, UX and Interface Design, gamified an investor relations website despite stringent brand guidelines, increased impressions by 75%.
E-commerce Usability Lead: led Concept, UX and Interface Design, competitive benchmarking, use-case scenario modeling, flow diagrams, interface design, wire-framing and prototyping.
AMERICAN SCHOOL OF RIO DE JANEIRO, BR
Branding Design Lead: created innovative educational learning experiences that led to increased enrollment and the first waiting list in 30 years. Examples include: the MuseOn: Center for Design-based Learning and gamified content like the Discovery Learning System.
FIRSTFLIGHT TRAINING DESIGN, BR
Branding Design Lead; created a new brand and REDESIGNED BUSINESS PROCESSES BY BUILDING A MOBILE WEB COLLABORATION PLATFORM USING SALESFORCE.
Brand Strategist and Designer: created naming and identity manual for cross-media brand, launched at Cannes Film Festival
JENNA JAMESON, US, BR
Brand Strategist and Designer: created new brand for A-list celebrity brand – sold 3 months after delivery in a multi-million deal with Playboy Enterprises.
MILEHIGH, US, FR, JP
Brand Strategist and Designer:: created brand manifesto, photography, won key accounts for new upscale sensuality product start-up, that doubled revenue within a year.
TRIUMPH, US, BR
Art Director: Created women's fashion advertising, directed all photo shoots, increased sales by 40%, attracted international buzz leading to opportunities to write about design for international publications like Print Magazine.
PARSONS THE NEW SCHOOL OF DESIGN, NYC
Adjunct Professor, 2001-03: Taught UX/GUI Design, Design Foundation, Typography, Letters Symbols & Composition, Design for Communication, Professional Package Design and Language of Production. Brought real-world design projects into the classroom. Examples include: creating a new line of Brazilian-themed shoes for Puma and Parsons’ first online class registration system.
PRATT INSTITUTE, NYC
Adjunct Professor, 2001-03: Taught Visual Communication, Graphic Design Studio and Package Design.
Creative Director, 1999-01: Led the design and development of IA. UX and Visual Design for the first public online social network and had 2.5 million members 7 years before Facebook. Projects spanned its IM, connection engine, a customizable portal, chat, and calendar applications. My key responsibility was to synthesize business objectives and back-end technologies into an enjoyable and flexible user experience. As the site grew, I took an active role in hiring, ultimately managing an 18 person design department. I reported to CCO and CMO.
BELK MIGNOGNA ASSOCIATES, NYC
Digital Senior Designer, 1998-99: BelkMignogna was a medium-sized creative studio focused on brand-creation and web design with expertise in corporate communications and annual reports. Led Concept, IA, UX and Visual Design through production and implementation. Conducted presentations to clients. Directed and mentored junior designers Columbia University, DowJones, MorganStanley, RJRNabisco, PaineWebber and Texaco.
Senior Interactive Designer, 1996-98: SiegelGale is a global branding agency that provides brand experience and design services to companies through the lens of simplicity. I was responsible for taking large complex projects from RFP into design, development and presentation. Led Concept, IA, UX and Visual Design of interactive projects for American Express Financial Direct, Kodak, Nortel, Vanguard Investments and Warren Paper.
VSA PARTNERS, CHICAGO
Digital And Print Designer, 1995-96: Led design for Arthur Andersen's first website. Won Kodak print account and designed their annual report as well as actively designed and contributed to other projects for key accounts like Harley Davidson.
DESIGN WRITING RESEARCH, NYC
Print Designer, 1995: Led design for Columbia University College of Art catalog in two weeks.
JAGER DIPAOLA KEMP, BURLINGTON, VT
Print Designer, 1995: Jager Dipaola Kemp Design is a boutique design firm focused on youth and lifestyle branding projects. Role: Design and Art Direction for Mercury Records (Def Leppard), Burton Snowboards, Magic Hat Brewery.
NCSU School Of DesignRaleigh, NCMasters, Graphic Design
Fluent English & Brazilian Portuguese