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4 Chapters,  18 Research Findings + 32 Business Propositions

4 Chapters, 18 Research Findings + 32 Business Propositions

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Whole Life Mobility Wheel

Whole Life Mobility Wheel

Design Thinking:  Visual Tool for Aligning:

1. People: Phases of Life 

2. Need: Human Development Index Factors

3. Mobility:  Modes of Urban Transport

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TV: “To See With New Eyes”

Wrote + directed trilingual film short for Discovery Channel LatAm launch with results that exceeded sales targets by 20%. 

 

TV: “To See With New Eyes”

TV: “To See With New Eyes”

Wrote + directed trilingual film short for Discovery Channel LatAm launch with results that exceeded sales targets by 20%. 

Product Design, UX/UI: Playful Data

Product Design, UX/UI: Playful Data

Created a scalable + customizable web application/dashboard that invites playful exploration of all Brazilian online news on 1 page. 

Product Design, UX/UI: Playful Data

Product Design, UX/UI: Playful Data

Created a scalable + customizable web application/dashboard that invites playful exploration of all Brazilian online news on 1 page. 

Product Design, UX/UI: Playful Data

Product Design, UX/UI: Playful Data

Created a scalable + customizable web application/dashboard that invites playful exploration of all Brazilian online news on 1 page. 

Product Design, UX/UI: Playful Data

Product Design, UX/UI: Playful Data

Created a scalable + customizable web application/dashboard that invites playful exploration of all Brazilian online news on 1 page. 

Product Design, UX/UI: Playful Data

Product Design, UX/UI: Playful Data

Created a scalable + customizable web application/dashboard that invites playful exploration of all Brazilian online news on 1 page. 

Product Design, UX/UI: Playful Data

Product Design, UX/UI: Playful Data

Created a scalable + customizable web application/dashboard that invites playful exploration of all Brazilian online news on 1 page. 

Product Design, UX/UI: Playful Data

Product Design, UX/UI: Playful Data

Created a scalable + customizable web application/dashboard that invites playful exploration of all Brazilian online news on 1 page. 

Product Design, UX/UI: Playful Data

Product Design, UX/UI: Playful Data

Created a scalable + customizable web application/dashboard that invites playful exploration of all Brazilian online news on 1 page. 

Product Design, UX/UI: Playful Data

Product Design, UX/UI: Playful Data

Created a scalable + customizable web application/dashboard that invites playful exploration of all Brazilian online news on 1 page. 

Product Design, UX/UI: Playful Data

Product Design, UX/UI: Playful Data

Created a scalable + customizable web application/dashboard that invites playful exploration of all Brazilian online news on 1 page. 

Product Design, UX/UI: Playful Data

Product Design, UX/UI: Playful Data

Created a scalable + customizable web application/dashboard that invites playful exploration of all Brazilian online news on 1 page. 

Product Design, UX/UI: Playful Data

Product Design, UX/UI: Playful Data

Created a scalable + customizable web application/dashboard that invites playful exploration of all Brazilian online news on 1 page. 

MuseOn 2.0: Design-based Learning

MuseOn 2.0: Design-based Learning

VISION

Invest in design-based learning to drive educational innovation that promotes continual improvement and ensures both the school's viability + sustainability via strategically differentiated value in the form of the learning experience itself. .

Design + Implement ”Learning by Design”, a K-12 design-based learning approach modeled on the best practices of the Smithsonian Cooper-Hewitt National Museum of Design and the Stanford D-School.

Provide prospective and existing students fun design activities for building 21st century skills.

 

MuseOn 2.0: Design-Based Learning

MuseOn 2.0: Design-Based Learning

VISION

Invest in design-based learning to drive educational innovation that promotes continual improvement and ensures both the school's viability + sustainability via strategically differentiated value in the form of the learning experience itself. .

Design + Implement ”Learning by Design”, a K-12 design-based learning approach modeled on the best practices of the Smithsonian Cooper-Hewitt National Museum of Design and the Stanford D-School.

Provide prospective and existing students fun design activities for building 21st century skills.

MuseOn 2.0: Design-Based Learning

MuseOn 2.0: Design-Based Learning

VISION

Invest in design-based learning to drive educational innovation that promotes continual improvement and ensures both the school's viability + sustainability via strategically differentiated value in the form of the learning experience itself. .

Design + Implement ”Learning by Design”, a K-12 design-based learning approach modeled on the best practices of the Smithsonian Cooper-Hewitt National Museum of Design and the Stanford D-School.

Provide prospective and existing students fun design activities for building 21st century skills.

MuseOn 2.0: Design-Based Learning

MuseOn 2.0: Design-Based Learning

VISION

Invest in design-based learning to drive educational innovation that promotes continual improvement and ensures both the school's viability + sustainability via strategically differentiated value in the form of the learning experience itself. .

Design + Implement ”Learning by Design”, a K-12 design-based learning approach modeled on the best practices of the Smithsonian Cooper-Hewitt National Museum of Design and the Stanford D-School.

Provide prospective and existing students fun design activities for building 21st century skills.

MuseOn 2.0: Design-Based Learning

MuseOn 2.0: Design-Based Learning

MEGA INFOGRAPHIC

200 years of “design by nature” Form ,Function,Systems /Processes 

Educational Branding: From the Inside Out

Educational Branding: From the Inside Out

The idea for this alphabet originated need for branded visual identifier that could be not misconstrued as a separate entity, but rather a sub-brand. These are students from various PhysEd activities like Capoeira, Ballet and yoga. Needless to say we all had a blast (especially me!).

Design a new Preschool Visual Program

Design a new Preschool Visual Program

It was April 2005 and the American School of Rio de Janeiro needed to open a new satellite preschool to meet the soaring numbers of expats largely due to an oil boom. A quick succession of branding challenges led to an opportunity to design the school and multi-year contract.

Design as Differentiates: Created one-of-a-kind Content

Design as Differentiates: Created one-of-a-kind Content

After the opening + 100% matriculation of the preschool I designed,I was retained as to lead communication + design. During the subsequent years I initiated, conceived and executed over a hundred projects and provided guidance on a variety of challenges.

From the very beginning, the focus of my design strategy was on creating value through integrated learning experiences that were consistently implemented, branded and communicated.

From Educational Communication to Creating Content

From Educational Communication to Creating Content

PLAYLab: Discovery Learning System

PLAYLab: Discovery Learning System

EDUCATIONAL INNOVATION AS A BRAND STRATEGY FOR PRIVATE SCHOOLS

Make learning fun,  low cost + low tech AND target S.T.E.A.M.  federal guidelines.

COMPONENTS
3-ring Daily Binder: 
— Pockets for Home-to-School-Home Communication
— Ziploc-ish storage pocket
— GTD for kids
— Subject area color-coded divider insert pocjets  teacher insert-ready
— 8 different Paper stock: designs for each grade +subject
— Color-coded learning unit summary template
— Color-coded classroom storage box by subject area with student id insert pouch
— Discovery Box: where students store discovery summaries when they connect an idea from 1 subject to ideas in another.

PLAYLab: Discovery Learning System

PLAYLab: Discovery Learning System

EDUCATIONAL INNOVATION AS A BRAND STRATEGY FOR PRIVATE SCHOOLS

Make learning fun,  low cost + low tech AND target S.T.E.A.M.  federal guidelines.

COMPONENTS SHOWN HERE
— 7  subject, color-coded learning unit summary templates
— 8-12 Educational Unit Summary Templates per subject area
— 7  subject, color-coded classroom storage boxes for each student
— 1 Discovery Box: where students keep each semester's discovery summaries + carry forward year to year

 

PLAYLab: Discovery Learning System

PLAYLab: Discovery Learning System

EDUCATIONAL INNOVATION AS A BRAND STRATEGY FOR PRIVATE SCHOOLS

Make learning fun,  low cost + low tech AND target S.T.E.A.M.  federal guidelines.

COMPONENTS SHOWN HERE
— 7  subject, color-coded learning unit summary templates
— 8-12 Educational Unit Summary Templates per subject area
— 7  subject, color-coded classroom storage boxes for each student
— 1 Discovery Box: where students keep each semester's discovery summaries + carry forward year to year

The MuseOn Turns Teachers into Curators

The MuseOn Turns Teachers into Curators

EDUCATIONAL INNOVATION AS A BRAND STRATEGY FOR PRIVATE SCHOOLS

In 2009, I created the “MuseOn”, an alternative learning space that transforms teachers into curators. It is a museum-in-a-classroom that provides students 5 different activities for exploring 1 common theme.

The original “Musaeum” is the ancient Greek origin of the word Museum. More than a collection, the “Musaeum” was an interactive space, dedicated to music, poetry, philosophy and knowledge – a temple dedicated to the muses: to creativity and inspiration. 

The MuseOn 1.0 Turns Teachers into Curators

The MuseOn 1.0 Turns Teachers into Curators

EDUCATIONAL INNOVATION AS A BRAND STRATEGY FOR PRIVATE SCHOOLS

• 1 THEME THROUGH 5 LEARNING LENSES
•  SHADOW PUPPET THEATER 

In 2009, I created the “MuseOn”, an alternative learning space that transforms teachers into curators. It is a museum-in-a-classroom that provides students 5 different activities for exploring 1 common theme.

The MuseOn 1.0 Turns Teachers into Curators

The MuseOn 1.0 Turns Teachers into Curators

EDUCATIONAL INNOVATION AS A BRAND STRATEGY FOR PRIVATE SCHOOLS

1 THEME THROUGH 5 LEARNING LENSES

•  PROJECTION MAGNETIC WALL PUZZLE

In 2009, I created the “MuseOn”, an alternative learning space that transforms teachers into curators. It is a museum-in-a-classroom that provides students 5 different activities for exploring 1 common theme.

The MuseOn 1.0 Turns Teachers into Curators

The MuseOn 1.0 Turns Teachers into Curators

EDUCATIONAL INNOVATION AS A BRAND STRATEGY FOR PRIVATE SCHOOLS

•  WIDESCREEN THEATER
•  4 OF 5 LEARNING LENSES 

The MuseOn 1.0 Turns Teachers into Curators

The MuseOn 1.0 Turns Teachers into Curators

EDUCATIONAL INNOVATION AS A BRAND STRATEGY FOR PRIVATE SCHOOLS

•  REALTIME PLANETARIUM VIA OPEN SOURCE SOFTWARE
•  5 OF 5 LEARNING LENSES 

The MuseOn 1.0 Turns Teachers into Curators

The MuseOn 1.0 Turns Teachers into Curators

EDUCATIONAL INNOVATION AS A BRAND STRATEGY FOR PRIVATE SCHOOLS

— TIMEFRAMES  
— 2 OF 5 LEARNING LENSES 

The MuseOn 1.0 Turns Teachers into Curators

The MuseOn 1.0 Turns Teachers into Curators

EDUCATIONAL INNOVATION AS A BRAND STRATEGY FOR PRIVATE SCHOOLS

Designing holistic a 360º experience is a key differentiator for parents when selecting schools.

Designed the furniture to be fun and modular. 

 

The MuseOn 1.0 Turns Teachers into Curators

Exterior Signage Projection onto Curved Wall of the "MuseOn",
the world's first "museum-in-a-classroom". 

I conceived the MuseOn as part of a 4+ years of strategic + creative consulting for Escola Americana do Rio de Janeiro I started just after arriving in Brazil after leaving NYC.

Prophetic and catalyzing,"the MuseOn" shares the exact DNA of my current educational business "PLAYLab" — a compass inspiring me to creating Design for learning.

Conceived, created, produced, curated by Matthias Brendler | COB01 Design e Comunicação, Rio de Janeiro for Escola Americana do Rio de Janeiro.

With deep gratitude for the opportunity to work with such visionary clients like Suely Peçanha, Laura Barros (RIP), Julie Hunt and Shaysann Kuhn at EARJ.

The MuseOn 1.0 Turns Teachers into Curators

The MuseOn 1.0 Turns Teachers into Curators

Gamified Annual Report

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Infographic: Business Process

Infographic: Business Process

Designed internal business workflow processes via creation of intranet and SalesForce environment.

Infographic: Business Process

Infographic: Business Process

Designed internal business workflow processes via creation of intranet and SalesForce environment.

First Flight Training Design

First Flight Training Design

First Flight Training Design

Naming, repositioning and branding for aviation CRM (Crew Resource Management consultancy.  

Designed new brand identity and repositioned company to focus on growth in corporate executive training. Redesigned business process implemented via SalesForce 

Brand Identity Guidelines: First Flight Training Design

Brand Identity Guidelines: First Flight Training Design

Naming, repositioning and branding for aviation CRM (Crew Resource Management consultancy.  

Designed new brand identity and repositioned company to focus on growth in corporate executive training. Redesigned business process implemented via SalesForce 

Brand Identity Guidelines

Brand Identity Guidelines

Brand Identity Guidelines

Brand Identity Guidelines

Brand Identity Guidelines

Brand Identity Guidelines

Brand Identity Guidelines

Brand Identity Guidelines

Brand Identity Guidelines

Brand Identity Guidelines

Brand Identity Guidelines

Brand Identity Guidelines

Brand Identity Guidelines

Brand Identity Guidelines

Brand Identity Guidelines

Brand Identity Guidelines

Brand Identity Guidelines

Brand Identity Guidelines

Brand Identity Guidelines

Brand Identity Guidelines

Brand Identity Guidelines

Brand Identity Guidelines

Brand Identity Guidelines

Brand Identity Guidelines

PLAYLab Movie

Lab // 05  Cloud-o-polis

Lab // 05 Cloud-o-polis

Oficina de arquitetura de nuvens. O que é isso? Cada criança constrói e escolhe como armazenar e partilhar suas descobertas, seus conhecimentos. Várias ferramentas à sua disposição!

PLAYLab // 06  Code-Makerz

PLAYLab // 06 Code-Makerz

Códigos são formas de representação: visuais, sonoras. Crianças aprendem códigos sociais. Vamos inventar códigos!  Oficinas que propõem através de referências culturais modos diferentes de comunicação, brincadeiras com metáforas e metonímias

Lab // 08  Faux-riginal

Lab // 08 Faux-riginal

O que é ser original?  Como represento verdadeiramente um objeto? Escrevo, desenho, canto?  Faço do meu jeito ou igual ao do livro?  Oficina que trabalha com o senso crítico, estético e as individualidades de cada criança.

 Lab // 17 Infograf-tastic  Design da Informação é a arte de ajudar as pessoas a ver as conexões que transforma informações complexas em história significativa. 

Lab // 17 Infograf-tastic

Design da Informação é a arte de ajudar as pessoas a ver as conexões que transforma informações complexas em história significativa. 

Lab // 18  Infinidades

Lab // 18 Infinidades

Como assim infinito no plural? Infinitos detalhes, infinitas repetições, infinitas interatividades... O brócoli, a couve flor, o pulmão, o cérebro, padrões que se repetem infinitamente quando cortados, ou seja, mantém a mesma forma.  Oficina de experiências de similaridade na forma e na aparência entre indivíduos de diferentes espécies ou não.

Jenna Jameson Re-Branding

DESIGN CASE POR MATTHIAS BRENDLER  [ INGLÊS ]

Jenna Jameson, RJ Pornstar Make-over: Transforming a Sex Industry Icon into a Mainstream Brand

How to get the most notorious name in Porn into Target®?

-- Backstory: Pornstar invites me to design marketing collateral
-- Impact: Pornstar also buys Designer's bigger idea to reposition herself for the mass-market
-- Impact: Pornstar SELLS her new brand 3 months later to Playboy Enterprises for millions
-- Activities: Created a fashion look-book: concept, research, writing, graphic Design, and photography

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DESIGN CASE POR MATTHIAS BRENDLER  [ PORTUGUÊS ]

Como convencer uma lenda pornstar a tentar uma estratégia mais ousada? Como reposicioná-la criando apelo mainstream? 

A reinvenção da Porn-star: transformando um ícone da industria sexual em uma marca "mainstream" 

-- Matthias foi convidado para desenvolver uma peça de comunicação visual para a empresária e pornstar Jenna Jameson 
-- Transformou a oportunidade em uma proposta para reposicionar Jenna para o mercado mainstream 
-- Criou um novo look-book de moda: conceito, texto, design gráfico e fotografia 
-- Três meses depois, o Grupo Empresarial Playboy adquiriu a Jenna Brands. O valor foi mantido em sigilo.

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Mile High Kit | Brand Manifesto

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Print Magazine: Editorial

Print Magazine: Editorial

Exotic Erotic”, a somewhat embarrassing account  of my 1st project in Brazil after moving to Rio working and what I learned creating lingerie advertising campaigns for a very foreign feminine audience.

Print Magazine: Book Review

Print Magazine: Book Review

Way Finding”, a book review of “Placing Words” by director of MIT’s Media,Art+Science Program.

Print Magazine: Editorial

Print Magazine: Editorial

Flower Power, a piece on the influence of Marimekko on my family and in my work as a designer.

Print Magazine: Feature

Print Magazine: Feature

Mother Tongue” a feature article on the Museum of Portuguese Language and hope for Brazil's future.

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