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Hands-onUX/UI designer-“maker” – designing the plan and bringing it to life is in my DNA. My expertise is applying User Experience + Design Thinking across design phases, strategic challenges, media and platforms.  I specialize in empathic design processes via playful and content-centric experiences that attract, retain and grow audiences. I have a cross-media background and have led research, design and development of highly complex UX projects for clients ranging from Fortune 500s like GM, American Express and Morgan Stanley to pioneering startups.

UX Designer who creates content + desigNS consumer experienceS that build and strengthen brands FROM Fortune 100s TO pioneering startups.

 

EXPERIENCE

SYSTEMS

 

UX + VISUAL DESIGN: MOBILE AND BI  PAAS FOR  REALTIME END-TO-END LOGISTICS MANAGEMENT

 

STRATEGY + STORYTELLING: WROTE AND DIRECTED FILM FOR CHRISTIE DIGITAL TO SHOWCASE THEIR PREEMINENCE IN CINEMA PROJECTION SYSTEMS. EMBODYING THE CHANGE ROCKING THE BRAZILIAN FILM BUSINESS ITSELF, HEROES AND MONSTERS CHASE, HEADING TOWARD AN UNSEEN ENEMY.  TECHNOLOGICAL CHANGE IS  EVERY THEATER OWNERS GREATEST CHALLENGE. THIS FILM TARGETED BRAZILIAN EXHIBITORS UNDERSCORE THE URGENCY TO PREPARE FOR A FUTURE THAT HAS ALREADY ARRIVED.

 

GLOBAL PROJECT LEAD:  GM SUSTAINABLE URBAN MOBILITY

 TO “MOVE THE NEEDLE”  …can be hard, especially with multinationals like GM, but it started by getting my team of 15 multidisciplinary designers a seat at the table with the GM CEO, LatAm. Our presentation resulted in GM changing its strategic focus from selling automobiles to providing urban mobility solutions.  CHECKOUT SUM2030

 

EXPERIENCE + STRATEGY LEAD:  E-COMMERCE CIRCULAR ECONOMY MARKETPLACE (POSITIONING, BRAND NARRATIVE, UX, CREATIVE DIRECTION, IN-BOUND SOCIAL MULTI-CHANNEL MARKETING) 

 

CONCEPT, UX / UI DESIGN: GAMIFIED ANNUAL REPORT FOR LARGEST TELECOM IN LATAM

 

PRODUCT, UX, UI AND VISUAL DESIGN:  WEB DATA JOURNALISM PAAS:  ALL BRAZILIAN ONLINE NEWS ON A SINGLE PAGE, ENABLING ANYONE TO FIND CONNECTIONS AND DRAW INSIGHT FROM VISUALIZING + COMPARING NEWS AS DATA

 

TV STORYTELLING… WRITING + DIRECTING

 

CONCEPT,  ARCHITECTURE, CONTENT, CURATION, UX/UI DESIGN: LEARNING CONTENT, SPACES + SYSTEMS: CONCEPT, DESIGN, PRODUCTION, ITERATIVE IMPROVEMENT

 

GLOBAL PROJECT LEAD:  GM SUSTAINABLE URBAN MOBILITY, A  GLOBAL INNOVATION PROJECT FOR GM, DESIGNED PROCESS OF RESEARCH AND CO-CREATION CULMINATING IN A 160 PAGE BOOK

 

PRODUCT CONCEPT, UX /UI DESIGN, CONTENT CREATION AND DEVELOPMENT:   HANDS-ON DESIGN THINKING FOR K-12 SCHOOLS. I CREATED IT AS A LEARNING WORKSHOP METHODOLOGY FOCUSED ON 3 STEPS: PROBLEMATIZING, PROTOTYPING AND PRESENTING CREATIVE SOLUTIONS.  I ALSO UTILIZE A WIDE VARIETY OF LOW TECH AS WELL AS HIGH TECH MATERIALS, TOOLS AND CONTENT. 

 

WRITING ON DESIGN:  BOOK + MUSEUM EXHIBITION  REVIEWS FOR INT'L MAGAZINE

 

 

   

 

 

 

SOCIAL CINEMA BRANDING : CREATION, VISUAL IDENTITY SYSTEM, WEBSITE, PRINT

 

BRANDING : POSITIONING, VISUAL IDENTITY SYSTEM, BUSINESS DESIGN (BPO + ERP)

 

DISRUPTIVE BRANDING : POSITIONING, DESIGN, PRODUCTION

 

TRI- TRINGUAL BRAND MANIFESTO + PACKAGING : CONCEPT, PHOTOGRAPHY, DESIGN, PRODUCTION