BRANDS

Hands-onUX/UI designer-“maker” – designing the plan and bringing it to life is in my DNA. My expertise is applying User Experience + Design Thinking across design phases, strategic challenges, media and platforms.  I specialize in empathic design processes via playful and content-centric experiences that attract, retain and grow audiences. I have a cross-media background and have led research, design and development of highly complex UX projects for clients ranging from Fortune 500s like GM, American Express and Morgan Stanley to pioneering startups.

CREATED BRAND PURCHASED BY PLAYBOY 3 MONTHS AFTER LAUNCH. REBRANDING THE WORLD'S MOST VALUABLE PORNSTAR VIA A FASHION LOOK-BOOK (SPREAD).

CREATED LAUNCH CAMPAIGN FOR BRAZIL'S ONLY MARKETPLACE FOR THE CIRCULAR ECONOMY.

LOGOTYPES AND VISUAL IDENTITIES

BRAND IDENTITY DESIGN: POSITIONING, VISUAL IDENTITY SYSTEM, BUSINESS DESIGN (BPO + ERP)

BRAND IDENTITY DESIGN: POSITIONING, VISUAL IDENTITY SYSTEM, BUSINESS DESIGN (BPO + ERP)

BRAND IDENTITY DESIGN:  CREATION, VISUAL IDENTITY SYSTEM, WEBSITE, PRINT

BRAND IDENTITY DESIGN:  CREATION, VISUAL IDENTITY SYSTEM, WEBSITE, PRINT

BRANDED EXPERIENCE CREATOR: LEARNING CONTENT, SPACES + SYSTEMS: CONCEPT, DESIGN, PRODUCTION, ITERATIVE IMPROVEMENT

BRANDED EXPERIENCE CREATOR: LEARNING CONTENT, SPACES + SYSTEMS: CONCEPT, DESIGN, PRODUCTION, ITERATIVE IMPROVEMENT

BRAND ADVERTISING: ART DIRECTION

BRAND ADVERTISING: ART DIRECTION

BRAND IDENTITY DESIGNER: MANIFESTO + PACKAGING : CONCEPT, PHOTOGRAPHY, DESIGN, PRODUCTION

BRAND IDENTITY DESIGNER: MANIFESTO + PACKAGING : CONCEPT, PHOTOGRAPHY, DESIGN, PRODUCTION

BRANDED CONTENT AUTHOR: WROTE AND DIRECTED FILM FOR CHRISTIE DIGITAL TO SHOWCASE THEIR PREEMINENCE IN CINEMA PROJECTION SYSTEMS. 

BRAND IDENTITY DESIGNER:  HANDS-ON DESIGN THINKING FOR K-12 SCHOOLS. I CREATED IT AS A LEARNING WORKSHOP METHODOLOGY FOCUSED ON 3 STEPS: PROBLEMATIZING, PROTOTYPING AND PRESENTING CREATIVE SOLUTIONS.  I ALSO UTILIZE A WIDE VARIETY OF LOW TECH AS WELL AS HIGH TECH MATERIALS, TOOLS AND CONTENT. 

BRAND IDENTITY DESIGNER:  HANDS-ON DESIGN THINKING FOR K-12 SCHOOLS. I CREATED IT AS A LEARNING WORKSHOP METHODOLOGY FOCUSED ON 3 STEPS: PROBLEMATIZING, PROTOTYPING AND PRESENTING CREATIVE SOLUTIONS.  I ALSO UTILIZE A WIDE VARIETY OF LOW TECH AS WELL AS HIGH TECH MATERIALS, TOOLS AND CONTENT.